Supplier Onboarding Software for Online Retailers Validation Rules, Real-Time Status Tracking, Zero Excel Chaos

Supplier Portal and Status Pipeline UI Mockup showing automated validation rules

Launch catalogs faster with a self-service vendor portal that enforces your product data validation rules automatically. Streamline the supplier onboarding process, cut item setup cycles by weeks, and get market-ready PDPs from day one.

Connects to your existing PIM, ERP, or commerce platform—no migration, no middleware spreadsheets.

Onboarding Programs
Data Validators
Status Tracking
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Why Slow Item Setup and Poor Product Data Quality Stall Your Supplier Onboarding

The bottleneck isn't your suppliers' products. It's the data they send—and the chaos that follows.

Inconsistent Formats

Every supplier submits data their own way—CSV, XLSX, PDF, email attachments—forcing your team to normalize everything manually.

Taxonomy Mismatch

Supplier attributes rarely align with your category structure, creating mapping headaches before a single SKU goes live.

Missing Required Fields

Critical attributes arrive blank or incomplete, triggering endless back-and-forth that delays listings by days or weeks.

Unit & Value Errors

Wrong measurement units, inconsistent decimals, and mismatched value formats break feeds and corrupt catalog integrity.

Off-Spec Media

Images that ignore resolution, background, or dimension guidelines get rejected—after your team already processed the rest of the listing.

No Status Tracking

Without a clear approval workflow, no one knows which items are stuck, who owns the fix, or when the SLA expires.

How It Works Today
1

Supplier sends files via email or shared drive

2

Team reviews, finds errors, requests corrections

3

Supplier resubmits; validation starts over

4

Delays compound; catalog launch slips

What This Costs You

3–6 Weeks Average time-to-shelf for new SKUs
40%+ Of submissions require at least one rework cycle
15+ Hours Manual validation consumes per buyer per week
Up to 30% Conversion drop on incomplete PDPs

The Supplier Onboarding Layer Your PIM Was Never Built to Be

A dedicated catalog onboarding and data governance platform that sits between your vendors and your commerce stack—handling intake, validation, enrichment, and supplier communication before a single attribute reaches your PIM.

24.online is a Retailer Supplier Onboarding line: a purpose-built vendor portal where vendors submit product data, receive instant feedback against your schema, fix errors in real time, and track every SKU through approval. Unlike PIM or PXM platforms designed to manage and syndicate finalized catalog data, 24.online focuses entirely on what happens before that stage—product data ingestion, normalization against your taxonomy, media validation, AI-assisted enrichment, status workflows, and direct vendor communication. The result: only clean, complete, retailer-ready data ever enters your downstream systems.

The Bottom Line

This platform does not replace your PIM. It feeds validated, enriched data into it—eliminating the manual cleanup, back-and-forth emails, and rejection cycles that slow your time-to-shelf today.

How 24.online Connects Suppliers to Your Stack

  • Self-service vendor portal
  • Schema-aware submission forms
  • Real-time validation feedback
  • AI-guided attribute completion
  • Status tracking & notifications
Data Governance Hub
  • Intake & normalization engine
  • Category & attribute mapping
  • Data governance rules & validators
  • Media quality checks
  • Enrichment & AI assistance
  • Workflow orchestration & SLA tracking
  • Supplier communication hub
  • PIM / PXM
  • ERP
  • Commerce Platform
  • Marketplace Backend
  • DAM
  • Analytics & BI

Every SKU passes through 24.online's validation and enrichment layer before syncing to your PIM, ERP, commerce platform, or marketplace backend via API or scheduled export.

Supplier Onboarding Workflow: From Invitation to Live SKU

A transparent item setup workflow that keeps suppliers moving and your catalog growing—without email threads, spreadsheet chaos, or missed deadlines.

Every SKU that reaches your digital shelf passes through a defined supplier onboarding workflow built for speed and accountability. The process is simple:

  • Invite suppliers and assign exact data requirements
  • Automated guidance through validation, correction, and approval
  • Real-time audit logging of every action along the way
  • A single source of truth replacing scattered emails

What Happens at Each Stage

Step 1: Invite and Segment

Receive a branded invitation to the self-service vendor portal with clear expectations: which categories you can submit, what data and media are required, and your timeline for go-live. The supplier experience is built for clarity from day one.

Step 2: Assign Schema

See the exact attribute set and media specifications for your product category in the supplier onboarding portal—no guesswork, no outdated PDF guides. Guided completion helps you fill gaps.

Step 3: Upload Data

Submit your catalog via spreadsheet, direct API connection, or manual entry—whichever fits your tech maturity. The portal accepts your format and maps it to retailer requirements.

Step 4: Validate Automatically

Within seconds, receive validation feedback. See exactly which fields pass and which need attention. Every error includes a specific explanation and, where possible, a suggested fix at the SKU level.

Step 5: Correct and Resubmit

Fix flagged issues directly in the portal or upload a corrected file. Each resubmission triggers a fresh validation cycle with updated submission status feedback.

Step 6: Approve and Publish

Receive confirmation when your items are approved. Published SKUs appear on the retailer's platform according to their release schedule.

Step 7: Monitor and Re-Validate

Get notified if retailer requirements change or if previously approved items need updates. Resubmit through the same guided flow.

Step 1: Invite and Segment

Send invitations individually or in bulk, segment suppliers by category or fulfillment model (including dropship SKU onboarding), and assign the appropriate onboarding track before a single file is uploaded.

Step 2: Assign Schema

Select or build a validation schema per category or supplier tier. Update requirements at any time; changes propagate instantly to enforce data governance without IT tickets.

Step 3: Upload Data

Receive structured data regardless of how suppliers choose to submit. Mapping rules normalize incoming files automatically, reducing manual cleanup and bottlenecking.

Step 4: Validate Automatically

Validation runs against your schema and validation rules the moment data lands. No manual review is needed for submissions that meet all requirements—only exceptions surface for attention.

Step 5: Correct and Resubmit

Track correction activity per supplier. Set SLA thresholds and receive alerts when items sit unresolved past your defined window. Assign owners to specific issue types.

Step 6: Approve and Publish

Approve items individually or in bulk. Route edge cases to category managers or compliance reviewers. Push approved data to your PIM or commerce platform with one action.

Step 7: Monitor and Re-Validate

When you update a schema or validation rule, the system flags affected live SKUs and queues them for supplier action—ensuring ongoing compliance without manual audits.

Supplier Portal Interface showing validation feedback and SKU status

Automatic vs. Approval-Required

Automated

Handled by the System

  • Schema assignment based on category or supplier segment
  • Real-time validation against all active rules
  • Status updates and audit log entries
  • Notifications to suppliers on requirement changes
  • Re-validation of live SKUs when schemas update
Manual

Requires Your Team's Decision

  • Final approval before SKU goes live
  • Exception handling for edge-case submissions
  • Schema or rule changes that affect live catalog
  • Supplier tier upgrades or access expansions

Product Data Validation Built on Configurable Rules and Schema Validation

Every item that enters your catalog passes through a structured validation layer before it reaches your PDP. 24.online applies validation rules across attributes, media, taxonomy, and compliance fields—checking each submission against your item spec in real time. Suppliers receive automated feedback the moment something fails, with clear explanations and fix instructions. The result: higher data quality at intake and fewer errors downstream.

Validator Classes

Attribute & Taxonomy Validation

What it prevents

Missing required fields, incorrect category mappings, attributes assigned to wrong product types, orphaned nodes in your taxonomy tree.

Value & Unit Normalization

What it prevents

Inconsistent formats (e.g., "12 inches" vs. "12in"), non-standard units, locale mismatches, numeric values stored as text.

Variant Structure Validation

What it prevents

Parent-child mismatches, duplicate variant combinations, missing size/color mappings, SKUs without a valid parent ASIN.

Media Specification Compliance

What it prevents

Images below minimum resolution, incorrect aspect ratios, cluttered backgrounds, missing hero or lifestyle shots per media guide.

Regulatory & Internal Standards

What it prevents

Missing certifications, incomplete safety disclosures, restricted ingredient flags, non-compliant labeling claims.

Deduplication & Conflict Detection

What it prevents

Duplicate GTINs under different SKUs, contradictory values between title and attributes, conflicting shipping weights.

Example: Required Attribute Check

Below is a simplified validation rule that checks whether a product in the "Small Kitchen Appliances" category includes a required wattage attribute. When the value is missing or empty, the system returns an actionable error message to the supplier.

rule_wattage.yaml
rule: require_wattage_for_appliances
category_match: "Small Kitchen Appliances"
field: attributes.wattage
condition: is_present AND is_numeric
on_fail:
  error_code: ATTR_001
  message: "Wattage is required for this category."
  fix_hint: "Add the 'wattage' attribute in watts."
Supplier Portal Preview
Small Kitchen Appliances
Value missing...
ATTR_001

Wattage is required for this category. Enter a numeric value (e.g., 800).

Rule Versioning & Change Management

Validation schemas evolve as your catalog standards change. 24.online tracks each rule version with effective dates, so you can roll out updated requirements without breaking in-flight submissions. Suppliers working on drafts under the previous spec see a grace period notice; new submissions automatically validate against the current ruleset.

Automated Feedback for Suppliers

Validation happens at the moment of submission—not days later via email. Suppliers see exactly which fields failed, why they failed, and what a correct value looks like. Each error links to the relevant section of your item spec, reducing back-and-forth and accelerating time to publish.

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AI-Powered Marketplace Operations

Streamline Your E-commerce Workflow

24.online acts as your autonomous marketplace employee, managing complex listing tasks, search visibility, and content optimization to drive consistent growth.

Workflow States

  1. Step 01

    Listing Audit

    AI automatically analyzes your product content against marketplace search trends and category-specific requirements.

  2. Step 02

    Content Correction

    Missing or sub-optimal data is flagged for your attention or automatically repaired by the agent.

  3. Step 03

    Live Performance

    Monitor real-time search ranking improvements and conversion rate spikes as optimizations take effect.

Total Asset Ownership

Keep absolute control over your product data while the AI handles the heavy lifting of SEO and marketplace compliance.

SKU-88291
Wireless Noise-Canceling Earbuds
Needs Correction
Next action:
Supplier (Upload High-Res Image)

Transparent Audit Logs

Every change, correction, and optimization is logged, providing a clear history of how your store content evolves.

Status changed to Needs Correction
Today, 14:32 • System Validator
Reason: Main image resolution (800x800) is below the required 1000x1000px threshold.
Status changed to In Review
Today, 10:15 • Supplier Upload

Service Level Agreement: 24/7 AI-driven monitoring ensures your marketplace store is always optimized for maximum search visibility and conversion.

Explore The Platform

Start your free trial today and experience autonomous marketplace selling.

Agent Chat Interface
Analyze my Amazon inventory file and map the technical specs to the required marketplace categories.
24.online AI Agent
Analyzing data...
Task processing complete. Review output suggestions.
Mapping Results 100% Accuracy

Successfully mapped 450 attributes across 12 product lines, resolving 32 category discrepancies found in the original source file.

Agent Chat Interface
Review these 50 product images for compliance with marketplace technical guidelines (pixels, white background, margins).
24.online AI Agent
Analyzing data...
Task processing complete. Review output suggestions.
Validation Report 48/50 Passed

Processed 50 images. 48 met all requirements. 2 flagged for resolution issues: recommend resizing to 2000px minimum for optimal zoom quality.

Seamless Integration Architecture

Connect your marketplace ecosystem to the 24.online engine.

Our infrastructure is built for high-performance data exchange between your store and our AI processing engine.

Whether you're pushing product listings or fetching optimized content, we provide flexible, reliable connectivity.

Data Flow Overview

Inbound Sync

Automatic synchronization of your catalog data into the 24.online engine for intelligent processing and analysis.

24.online Engine 24.online
Engine

Outbound Delivery

AI-generated content and optimization results pushed directly back to your marketplace store or PIM system.

REST API

Direct API Access

Programmatic control over every task. Trigger AI operations, monitor progress, and retrieve results via our robust REST endpoints.

POST /v1/optimize
Content-Type: application/json

{ "sku": "PROD-123", "action": "generate_description" }
Webhooks

Real-time Notifications

Receive instant updates the moment your AI tasks are completed. Stay in sync with your store's operations automatically.

POST /webhook/callback
{
  "task_id": "task_987",
  "status": "completed",
  "results": { ... }
}
Data Formats

Flexible Schema Support

We support industry-standard formats, ensuring compatibility with your existing tech stack without complex transformations.

JSONXMLCSVEDI

Integration Methods

Direct programmatic integration for full automation and real-time task handling.
Bulk file transfer support for periodic catalog updates and large-scale data processing.
Upload Google Sheets or Excel files for simple, manual, yet powerful AI optimizations.
Direct entry in the 24.online dashboard for quick individual product listing refinements.

Turn Catalog Data Into Decisions—Not Just Dashboards

Real-time supplier onboarding metrics, data quality scores, and actionable alerts that connect catalog health directly to PDP performance and revenue.

Most analytics platforms give you charts. 24.online gives you clarity. Our catalog onboarding analytics surface the metrics that actually matter:

  • Onboarding velocity and validation pass rates
  • Attribute completeness and supplier reliability
  • Translating every data point into a specific next step

Filter by category, supplier, or status. See exactly where items are stuck and who owns the fix. Move from insight to action without switching tools.

From Data to Daily Workflow

Analytics mean nothing if they sit in a dashboard no one checks. 24.online pushes real-time alerts when validation failure rates spike, SLA deadlines approach, or a high-priority SKU stalls. A weekly digest lands in your inbox with the top blockers ranked by revenue impact. Your team starts Monday knowing exactly where to focus—no manual report pulls, no guesswork.

First-Pass Validation Rate

Track the percentage of submissions that clear validation on the first attempt. A rising rate means your requirements are clear and suppliers are learning. A falling rate signals friction—ambiguous specs, missing guidance, or problematic categories.

Next Action

Drill into failed validations by error type. Identify the top three blockers and update your supplier-facing documentation or schema rules to eliminate repeat cycles.

Return-to-Supplier Cycles

Count how many times each submission bounces back before approval. High cycle counts extend time-to-shelf and strain supplier relationships. This metric exposes process gaps that no amount of manual follow-up can fix.

Next Action

Filter by supplier or category to isolate patterns. For chronic offenders, trigger targeted onboarding support or adjust validation thresholds to catch issues earlier.

Attribute Completeness by Category

Measure the percentage of required and recommended attributes populated across every SKU in a given category. Incomplete attributes hurt search ranking, filter accuracy, and product detail page accuracy—directly impacting conversion.

Next Action

Generate a gap report for categories below your threshold. Push bulk enrichment requests to suppliers or activate AI-assisted attribute suggestions to close the gap before go-live.

Supplier Data Quality Score

Assign each supplier a composite score based on validation pass rate, cycle time, media guideline compliance, and SLA adherence. This score turns qualitative impressions into quantifiable rankings you can share with procurement and category management.

Next Action

Use scorecards in quarterly business reviews. Prioritize support for improving suppliers; escalate chronic underperformers before they bottleneck seasonal launches.

Real Scenarios, Real Results

See how retailers like you use 24.online to solve specific onboarding challenges—whether you operate a marketplace, run dropship programs, or manage first-party inventory.

Select your model:

New Supplier Onboarding at Scale

Trigger

You signed five new vendors, but your team is already buried in spreadsheets and email threads. Getting those SKUs live takes weeks instead of days.

Outcome

Suppliers submit products through a guided portal. Validation happens instantly. Your team reviews only what needs human judgment.

70% fewer manual touches. No more chasing suppliers for missing attributes. Time-to-shelf drops from weeks to days.

Seasonal Assortment Expansion

Trigger

Holiday or back-to-school is eight weeks out. You need 2,000 new SKUs live, but your current onboarding pace won't get you there.

Outcome

Parallel supplier submissions with automated validation let you absorb volume spikes without adding headcount.

3× faster catalog expansion during peak prep. Consistent data quality even under deadline pressure.

Item Setup Migration to New Specs

Trigger

You're rolling out a new attribute schema or moving to a stricter item spec (like Walmart Item Spec 5.0), and thousands of existing SKUs need updates.

Outcome

Suppliers receive clear, actionable gap reports. AI suggests fixes. Bulk re-validation catches errors before they reach your PIM.

Migration timelines cut by half. Fewer rejected submissions. No surprise data quality fires post-launch.

Marketplace Catalog Onboarding

Trigger

Third-party sellers submit products in wildly inconsistent formats. Your catalog team spends more time cleaning data than growing assortment.

Outcome

Every seller sees the same validation rules. Non-compliant submissions are blocked or auto-corrected before they enter your system.

80% reduction in back-and-forth emails. Seller satisfaction improves because feedback is instant, not days later.

Dropship Product Onboarding

Trigger

Dropship partners send product feeds in their own formats. Mapping and normalizing that data is a constant manual effort.

Outcome

Feed ingestion with configurable transformation rules. Validation against your schema happens automatically on every sync.

New dropship partners go live in days, not weeks. Feed errors surface immediately instead of breaking your PDP.

Supplier Media Library Cleanup

Trigger

Images arrive in wrong resolutions, missing alt text, or duplicated across SKUs. Your creative team wastes hours on asset triage.

Outcome

Media validation checks resolution, format, background, and naming conventions on upload. Non-compliant assets are flagged before approval.

Creative review time drops by 60%. PDPs launch with compliant imagery from day one.

Duplicate and Conflict Resolution

Trigger

Multiple suppliers submit the same or overlapping products. You end up with duplicate listings, inconsistent pricing, or conflicting attributes.

Outcome

Matching algorithms detect potential duplicates. Conflict rules determine which supplier's data wins. Exceptions route to your team for decision.

Cleaner catalog with fewer customer-facing errors. Less time spent untangling data messes after the fact.

Ready to Transform Your Operations?

Get a tailored guide for your business model—complete with workflow templates, validation rule examples, and rollout timelines.

See the Playbook for Your Model

From Pilot to Full Rollout—Predictable, Managed, Measured

Every enterprise supplier onboarding platform deployment follows the same arc: define rules, integrate systems, validate with a pilot, then scale adoption across your supplier base. We make each phase predictable by setting clear success criteria, owning the heavy lifting, and keeping you in control of pace and priorities.

A successful rollout splits responsibilities cleanly.

What 24.online delivers

  • Schema configuration, validation rule setup, and category-specific template creation
  • Integration engineering for your PIM, ERP, or commerce platform
  • Supplier communication templates, help documentation, and training materials
  • Dedicated implementation manager and technical support throughout pilot and rollout

What your team contributes

  • Business requirements, category priorities, and approval workflows
  • API credentials and access to staging environments
  • A pilot supplier cohort (typically 10–30 vendors) and internal stakeholders for feedback loops
  • Decision authority to advance from pilot to broader rollout

Four Phases to Full Supplier Adoption

Weeks 1–3 01

Phase 1: Configure

We translate your product data standards into enforceable schemas and validation rules. Category-specific requirements—attribute sets, image specs, compliance flags—are codified so every submission is checked automatically before it reaches your review queue.

Milestone Target Milestone: Rules engine configured; test submissions pass validation against your spec.
Weeks 2–4 (overlaps with Phase 1) 02

Phase 2: Integrate

Our engineering team connects 24.online to your existing systems via API or file-based exchange. Whether you run Akeneo, Salsify, SAP, or a custom PIM, we map fields, set sync frequency, and establish webhooks for real-time status updates.

Milestone Target Milestone: Bi-directional data flow verified in staging; error handling and retry logic tested.
Weeks 4–8 03

Phase 3: Pilot

A controlled group of suppliers—chosen for category diversity and collaboration readiness—onboards through the new portal. Your team monitors submissions, measures time-to-publish, and gathers feedback. We iterate on rules, UI copy, and support materials based on real usage.

Milestone Target Milestone: Pilot cohort achieves target Data Quality Score; median submission-to-approval time meets SLA; supplier satisfaction survey completed.
Weeks 8–16+ 04

Phase 4: Scale

With pilot learnings applied, we expand onboarding to your full supplier base in waves. Change management support—email sequences, webinars, FAQ updates—ensures adoption without overwhelming your ops team. Dashboards track submission volume, error rates, and supplier scorecards so you can adjust throttle or tighten rules as needed.

Milestone Target Milestone: 80%+ of active suppliers onboarded; sustained reduction in manual data cleanup; rollout playbook documented for future categories or regions.

Parallel Implementation Tracks

Throughout implementation, your category managers, data governance leads, and IT stakeholders work in a shared project workspace. Weekly syncs surface blockers early. A readiness checklist gates each phase transition—no surprises, no ambiguity about what 'done' means. After go-live, your team retains full control: update rules, add categories, and adjust approval workflows without waiting on us.

Suppliers receive branded invitations with clear instructions and login credentials. The self-service portal guides them through data entry, flags errors in real time, and provides AI-assisted fixes—so they spend minutes, not hours, correcting submissions. Automated status emails keep vendors informed, reducing support tickets to your merchandising team and accelerating time-to-shelf.

How We Define Pilot Success

Average Data Quality Score for pilot SKUs meets or exceeds your threshold (typically 85+)

Median time from supplier submission to approved listing falls within agreed SLA

Fewer than 10% of submissions require manual intervention after AI-assisted correction

Supplier NPS or satisfaction rating indicates willingness to continue using the portal

Ongoing Support Post-Rollout

  • Implementation doesn't end at launch. Your account team remains available for rule tuning, new category onboarding, and integration updates.
  • Quarterly business reviews assess platform performance against your KPIs—Data Quality Score trends, supplier adoption rates, and downstream impact on PDP completeness and conversion.
  • If you're preparing an RFP or security review, we provide documentation packages and direct access to our compliance team.

Speak with our solutions team to scope your rollout, review integration requirements, and align on success metrics before you commit.

Book Implementation Call
Enterprise Security

Security & Compliance

Enterprise-grade controls for access, data, audit, and AI governance—built for retailer IT and procurement requirements.

Access Control & Identity

24.online supports enterprise identity infrastructure out of the box. Connect your existing identity provider via SAML 2.0 or OIDC for single sign-on, eliminating the need for standalone credentials and enforcing your organization's authentication policies. Role-based access control lets you define granular permissions across your team: separate roles for catalog managers, compliance reviewers, supplier relationship owners, and read-only stakeholders. Each role scopes what users can view, edit, approve, or export—down to the category or supplier level. Supplier accounts are fully isolated from your internal team's access. Vendors see only their own submissions and validation results, never another supplier's data or your internal review queue. Session management includes configurable timeout policies, concurrent session limits, and forced re-authentication for sensitive actions like bulk approvals or schema changes.

Data Protection & Retention

All data transmitted between suppliers, your team, and the 24.online platform is encrypted in transit using TLS 1.2 or higher. Data at rest—including product content, media assets, and validation history—is encrypted using AES-256. You control data retention. Configure how long submission history, rejected drafts, and archived SKUs remain accessible before automatic purge. When a supplier relationship ends, you can trigger full data deletion with an auditable removal record. For regions where GDPR or similar regulations apply, a Data Processing Agreement is available on request. We process data only as directed by you; no supplier or product data is sold, shared, or used for purposes outside the platform's core functionality. Data residency options are available for enterprise deployments requiring geographic constraints on storage and processing.

Audit Logging & Accountability

Every meaningful action in the platform generates an immutable audit log entry: who performed the action, what changed, when it happened, and from which IP or session. This applies to both your internal team and supplier users. Tracked events include schema modifications, validation rule changes, submission approvals and rejections, bulk imports, API token generation and revocation, role assignments, and configuration updates. Audit logs are exportable in standard formats for integration with your SIEM or compliance reporting tools. Retention periods for logs are configurable based on your internal policies or regulatory requirements. For investigations or compliance reviews, logs can be filtered by user, supplier, time range, or action type—giving your security team fast, targeted access to relevant records.

AI Usage & Data Policies

24.online uses AI to assist with content enrichment, validation suggestions, and attribute extraction. You maintain full control over how AI features interact with your data. By default, supplier submissions and product data are not used to train external AI models. AI-assisted features operate in inference mode only, using general-purpose models without incorporating your proprietary catalog information into model weights. If you enable AI-powered auto-correction or enrichment, those suggestions are generated on demand and discarded after your review—unless you explicitly approve and save them as part of the product record. For organizations requiring stricter controls, AI features can be disabled entirely at the account or category level, ensuring that all content passes through manual review workflows only. Detailed documentation on AI data flows, model providers, and opt-out mechanisms is available as part of our security pack.

Integration & API Security

API access is governed by scoped tokens with explicit permission grants. Each integration—whether connecting to your PIM, ERP, or commerce platform—receives its own credentials with the minimum access required for its function. Tokens can be rotated on demand or on a scheduled basis. Revocation is immediate and logged. IP allowlisting is available for restricting API calls to known network ranges. Webhook endpoints support signature verification, ensuring your systems can validate that incoming payloads originate from 24.online and have not been tampered with. All API traffic is encrypted and rate-limited to prevent abuse. Detailed request logs are available for troubleshooting and security review. For enterprise integrations requiring additional assurance, we provide API security documentation covering authentication flows, error handling, and recommended implementation patterns.

Security documentation, architecture overviews, and a completed security questionnaire are available for your review process. If your organization requires a formal DPA, penetration test summaries, or responses to a custom security assessment, our team is prepared to support your evaluation.

Request Security & Compliance Pack

Frequently Asked Questions

Everything you need to know about integrating, managing, and securing your catalog with 24.online.

Ecommerce Ops

Does 24.online replace our PIM?

No. 24.online sits upstream from your PIM as a supplier onboarding and data-quality layer. Suppliers submit content through our portal; validated, approved data then syncs to your PIM via API or scheduled export. Most retailers keep their existing PIM as the system of record and use 24.online to ensure only clean, compliant data enters it.

Can we approve supplier submissions in bulk?

Yes. The retailer console supports bulk approve, reject, and request-revision actions. You can filter by category, supplier, validation status, or submission date, then apply decisions to the entire selection. Audit logs capture who approved what and when.

How do SKU statuses and SLAs work?

Every SKU moves through configurable statuses—Draft, Submitted, In Review, Needs Revision, Approved, Published—with timestamps at each transition. You define SLA targets per status (e.g., "review within 48 hours"), and the dashboard flags items at risk of breach. Suppliers see real-time status on their portal; your team sees a queue sorted by SLA urgency.

How do we communicate with suppliers at SKU level?

Each SKU has a threaded comment stream visible to both the supplier and your team. Comments can reference specific attributes or images, include attachments, and trigger email or in-app notifications. This keeps context tied to the item instead of buried in email chains.

IT / Integration

Can suppliers submit product data via Excel, CSV, or API?

Yes to all three. Suppliers can upload spreadsheets (Excel or CSV) mapped to your schema, use the web form for smaller catalogs, or push data through a REST API for automated feeds. The same validation rules apply regardless of submission method.

How do validation rules work and who manages them?

Validation rules are defined in a schema editor by your team—no code required. Rules cover required fields, character limits, regex patterns, allowed values, image dimensions, and file types. When a supplier submits, the system runs all applicable rules instantly and returns pass/fail results with specific error messages. Your category or data-quality managers own the rule sets; changes take effect immediately.

How does 24.online integrate with our ERP, PIM, or commerce platform?

We offer pre-built connectors for major PIMs (Akeneo, Salsify, Syndigo, inRiver) and flexible options for ERPs and storefronts. Integration uses REST APIs, SFTP exports, or webhook events. Data mapping is configured in our admin console, and you control sync frequency and direction.

Suppliers

What does the supplier portal look like day-to-day?

Suppliers log in to a self-service portal showing their SKU queue, validation results, comments from your team, and real-time status. They can fix flagged errors inline, re-submit, and track progress without waiting for email updates. The portal works on desktop and mobile browsers—no software install required.

How long does rollout take and what does the pilot look like?

A typical pilot runs four to six weeks with five to ten suppliers and one to two product categories. During that time we configure your schema, validation rules, and PIM connector, then onboard the pilot suppliers with hands-on support. Full rollout to your broader supplier base usually takes an additional four to eight weeks depending on catalog complexity and supplier training needs.

Security & Compliance

What data do you store and for how long?

We store product content (attributes, images, documents) submitted by suppliers plus workflow metadata (timestamps, user actions, comments). Personal data is limited to user names and email addresses required for login and notifications. Retention defaults to three years post-last-activity; you can configure shorter windows or request deletion per GDPR/CCPA requirements.

How does AI use our data?

AI features (attribute enrichment, image tagging, content suggestions) run on your data only when you enable them. Models process content on-demand and do not train on your catalog. You control which categories or suppliers have AI assistance active, and you can disable it entirely. Our AI governance policy, included in the security pack, documents model providers, data flows, and opt-out procedures.

How do you handle access control and audit logging?

Role-based access controls let you define permissions by team (category managers, QA, IT admins) and limit supplier users to their own data. Every action—logins, edits, approvals, exports—is logged with user ID, timestamp, and IP address. Logs are retained for at least one year and can be exported for your compliance audits.

SEE IT WITH YOUR OWN CATEGORY DATA AND SUPPLIER LIST

Walk through the onboarding workflow with a solution engineer—using your actual product taxonomy, validation rules, and a sample supplier scenario for marketplace selling.

Ready to Automate Your Onboarding?

Join top retailers who rely on 24.online to streamline supplier data integration and catalog management. Take the next step to optimize your marketplace today.

Send Request

Your data stays private. We'll follow up within one business day with materials tailored to your selection—including security whitepapers, SOC 2 documentation, and a technical integration checklist if you request the evaluation pack.

Prefer to schedule directly? Email us at hello@24.online with your availability.