Event-driven content syndication through official marketplace APIs. 24.online connects your PIM/PXM stack to Amazon, Walmart, Shopify, and more—using secure OAuth tokens, not stored credentials—so you control every listing change from a single integration layer.
Built-in governance keeps your syndication predictable: approval workflows, full audit logs, and configurable guardrails that prevent unreviewed changes from reaching production.
Understanding how a new tool fits into your existing infrastructure is the first question any integration architect asks. The diagram below illustrates 24.online's position as an orchestration layer between your product information management systems and marketplace APIs. Rather than replacing your PIM/PXM or duplicating its responsibilities, 24.online reads from your canonical data model, applies AI-driven optimization, and writes marketplace-ready content through official seller APIs—while keeping your PIM as the single source of truth for core product data.
Tap any component to see exactly what data 24.online reads and writes at each integration point.
Product structure, SKU hierarchy, base attributes, taxonomy mappings, brand guidelines, localization settings.
Enriched descriptions (optional sync-back), performance annotations, listing quality scores for internal dashboards.
Source images, videos, lifestyle photography, infographics, packshots, brand-approved templates.
AI-enhanced images, generated infographics, optimized video thumbnails (stored as new assets or versions, per your DAM workflow).
Inventory levels, pricing rules, supplier lead times, cost data (for margin-aware optimization).
None by default. 24.online is read-only against ERP unless you explicitly enable inventory or pricing sync in your configuration.
Catalog data from PIM, assets from DAM, inventory signals from ERP, live listing content and sales metrics from marketplaces, competitor intelligence, review sentiment.
Optimized titles, bullets, descriptions, keywords, images, A+ content, pricing recommendations, advertising adjustments—applied to marketplaces via official seller APIs or staged for approval.
Current listing content, sales velocity, conversion metrics, search rank, reviews, ratings, ad campaign performance, inventory status, competitor pricing.
Updated listing content (text, images, video, A+), price changes, ad bid adjustments, keyword targeting—through Amazon SP-API, Walmart Marketplace API, Shopify Admin API, eBay APIs, Etsy Open API, and others as configured.
Select a scenario to see how data flows shift based on your operational model:
Your PIM/PXM owns all product attributes, taxonomy, and base content. 24.online pulls this foundation, generates marketplace-optimized variants (titles, bullets, images, A+ content), and pushes changes to Amazon, Walmart, Shopify, and other channels. Edits made by 24.online are logged and can be synced back to your PIM for audit purposes, but your PIM remains authoritative for structure and core data.
For teams that manage listings directly on marketplaces and use PIM primarily for catalog structure, 24.online reads live listing data from seller APIs, runs optimization and analytics, and applies improvements without requiring a round-trip to your PIM. This model suits sellers with lighter PIM investments or rapid test-and-learn cycles on specific channels.
Most enterprise teams operate somewhere in between. Core attributes and brand guidelines live in your PIM; marketplace-specific experiments, dynamic pricing, and AI-generated enrichments are managed in 24.online. Bidirectional sync keeps both systems aligned, with configurable rules that determine which system wins when data conflicts arise.
24.online uses webhook events as the primary mechanism for near-real-time sync—new reviews, listing suppressions, price changes from competitors, and inventory alerts trigger immediate action without waiting for batch jobs. However, event-driven architectures introduce legitimate concerns about delivery guarantees and failure modes. That's why 24.online maintains a scheduled fallback polling layer: if a webhook fails or a marketplace doesn't support certain event types, the system automatically reconciles state on a configurable interval. This hybrid approach gives you the speed of event-driven integration without the fragility of relying solely on webhooks. Detailed delivery semantics, retry policies, and deduplication logic are covered in the Webhook Delivery Semantics section below.
In a bidirectional sync architecture, defining clear data governance boundaries is essential. Below is the authoritative ownership map and conflict resolution policy used by 24.online in a typical PIM-integrated deployment.
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Integration and sync are configured and validated in a safe environment before production. 24.online provides a sandbox-safe mode specifically designed to meet the expectations of engineering teams accustomed to dedicated sandbox environments for marketplace integrations.
Fully isolated environment with mock marketplace APIs. Test webhook delivery, failure scenarios, and degradation paths without touching live data. Dry-run mode simulates all write operations and generates a change preview report.
Sandbox-only keys, auto-rotated every 30 days
Unlimited (no throttling in sandbox)
Test seller accounts on Amazon SP-API Sandbox, Walmart Sandbox
Dry-run by default — all writes are simulated and logged
Connected to real marketplace sandbox APIs where available. Validates end-to-end data flow including webhook subscriptions, auth token refresh, and rate-limit handling. Change sets are staged for review before promotion.
Staging keys linked to marketplace sandbox accounts
Marketplace sandbox limits apply
Official sandbox/test seller accounts
Change preview with diff — manual promotion to production
Full production deployment with live marketplace connections. All changes are applied through official seller APIs with full audit logging, rollback capability, and real-time monitoring.
Production credentials, encrypted at rest, scoped permissions
Marketplace production limits, auto-throttling enabled
Live seller accounts across all configured channels
Configurable: Manual / Semi-Auto / Full-Auto within guardrails
Modern PIM integration demands flexibility. Some teams need real-time sync for inventory and pricing. Others run nightly batch jobs to push enriched content to marketplaces. Many rely on iPaaS platforms to orchestrate data flows across dozens of systems without custom code. 24.online supports all three paths—so you can connect the way your stack already works, not the way we dictate.
Push and pull product data on demand through REST or GraphQL endpoints. Ideal for live inventory updates, instant content syndication, and event-driven architectures where latency matters. Inputs accept JSON payloads conforming to our canonical schema; outputs return normalized product objects with marketplace-specific validation flags.
Export or import product catalogs via structured files—CSV, XML, JSON Lines, or marketplace-native formats. Use scheduled jobs for overnight enrichment cycles, bulk catalog migrations, or periodic feed refreshes to channels that don't support real-time sync. Pre-built data feed templates accelerate onboarding and reduce mapping errors for common marketplace connector scenarios.
Native webhook triggers and a documented API surface make 24.online compatible with leading iPaaS platforms—Workato, Celigo, Boomi, MuleSoft, and similar integration middleware. Build multi-step workflow automation without writing glue code: listen for content-approval events, route enriched listings to the right marketplace connector, and log every action back to your PIM. The market expects a developer hub with clear extension points; we deliver exactly that.
Push and pull product data on demand through REST or GraphQL endpoints. Ideal for live inventory updates, instant content syndication, and event-driven architectures where latency matters. Inputs accept JSON payloads conforming to our canonical schema; outputs return normalized product objects with marketplace-specific validation flags.
Export or import product catalogs via structured files—CSV, XML, JSON Lines, or marketplace-native formats. Use scheduled jobs for overnight enrichment cycles, bulk catalog migrations, or periodic feed refreshes to channels that don't support real-time sync. Pre-built data feed templates accelerate onboarding and reduce mapping errors for common marketplace connector scenarios.
Native webhook triggers and a documented API surface make 24.online compatible with leading iPaaS platforms—Workato, Celigo, Boomi, MuleSoft, and similar integration middleware. Build multi-step workflow automation without writing glue code: listen for content-approval events, route enriched listings to the right marketplace connector, and log every action back to your PIM. The market expects a developer hub with clear extension points; we deliver exactly that.
A unified product data schema designed for multi-marketplace commerce—with full support for delta updates, event payloads, and seamless attribute mapping.
24.online operates on a canonical data model purpose-built for multi-marketplace e-commerce. Rather than forcing your PIM to conform to the quirks of each retail channel, you maintain a single, normalized representation of products, variants, assets, and listings. Marketplace-specific requirements—whether Amazon's catalog structure, Walmart Item Spec 5.0, or Shopify's metafields—are handled as outbound transformations from this canonical layer. The result: cleaner integrations, fewer mapping errors, and a single source of truth your entire stack can rely on.
Product → (1:N) → Variant → (1:N) → Listing → (N:1) → Marketplace Account. Product / Variant / Listing → (N:M) → Asset.
Use the schema browser to search fields, inspect data types, and validate payloads before you write a single line of integration code. Switch contexts instantly—Product, Variant, Listing, Asset, or Marketplace Account—to see exactly which attributes are required, optional, or derived. Every field definition includes format constraints, enumerated values where applicable, and links to the relevant section of our full API documentation.
id string, UUID REQUnique product identifier
brand string REQBrand or manufacturer name
title string, max 500 REQCanonical product title
description stringLong-form product description
category_path array<string> REQHierarchical category taxonomy
attributes objectFlexible key-value attribute map
created_at ISO 8601 REQRecord creation timestamp
updated_at ISO 8601 REQLast modification timestamp
id string, UUID REQUnique variant identifier
product_id string, UUID REQParent product reference
sku string REQStock keeping unit
upc stringUniversal Product Code
ean stringEuropean Article Number
gtin stringGlobal Trade Item Number
price number REQBase price in default currency
inventory_qty integer REQAvailable inventory count
variant_attributes objectSize, color, config attributes
id string, UUID REQUnique listing identifier
variant_id string, UUID REQParent variant reference
marketplace enum REQTarget marketplace (amazon, walmart, shopify…)
marketplace_category string REQChannel-specific category path
status enum REQdraft | active | paused | error
fulfillment_method enumFBA, WFS, merchant, etc.
channel_attributes objectMarketplace-required fields
id string, UUID REQUnique asset identifier
type enum REQimage | video | document | a_plus
url string, URL REQCDN or DAM asset URL
locale stringLocale code (en-US, de-DE…)
alt_text stringAccessibility alt text
resolution stringImage resolution (e.g. 2000x2000)
dam_reference stringExternal DAM system ID
id string, UUID REQUnique account identifier
marketplace enum REQChannel name
seller_id string REQMarketplace seller/vendor ID
region string REQOperating region (US, EU, UK…)
status enum REQactive | suspended | pending
workspace_id string, UUID REQParent workspace reference
All canonical entities are defined as JSON Schema documents, giving you machine-readable contracts for validation, code generation, and automated testing. Schemas follow JSON Schema Draft 2020-12 and are published in our developer portal alongside human-readable documentation. Whether you generate TypeScript interfaces, validate incoming webhooks, or build custom ETL pipelines, the schema is your single point of reference.
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"$id": "https://api.24.online/schemas/product/v3.2.0",
"type": "object",
"required": ["id", "brand", "title", "category_path"],
"properties": {
"id": { "type": "string", "format": "uuid" },
"brand": { "type": "string" },
"title": { "type": "string", "maxLength": 500 },
"description": { "type": "string" },
"category_path": { "type": "array", "items": { "type": "string" } },
"attributes": { "type": "object", "additionalProperties": true },
"created_at": { "type": "string", "format": "date-time" },
"updated_at": { "type": "string", "format": "date-time" }
}
}Released
v2.x schemas will be deprecated on March 31, 2025. Migrate to v3.x by updating your event consumer endpoints and adjusting attribute keys per the migration notes below.
Modern PIM workflows generate frequent, granular changes: a product title edited, a variant price updated, a new lifestyle image uploaded. 24.online product data schemas are designed from the ground up for event payloads that capture these delta updates without losing context. Each event carries the entity type, record identifiers, changed fields, previous and new values, and a correlation ID linking it to the originating action—so downstream systems can apply incremental updates rather than re-ingesting entire catalogs.
Asset events are decoupled from product and variant events, matching how creative and catalog teams actually work. When a photographer uploads a new hero image, the asset event fires independently; when a merchandiser updates the product description, that change propagates without waiting on media approval. This separation keeps your pipelines fast, your queues lean, and your integration logic straightforward.
{
"event_type": "product.updated",
"entity_id": "prod_8f3a…c1e2",
"correlation_id": "act_29b7…d4f0",
"timestamp": "2025-01-15T14:32:07Z",
"changes": [
{
"field": "title",
"previous": "Premium Wireless Earbuds",
"new": "Premium Wireless Earbuds Pro"
}
],
"schema_version": "v3.2.0"
}The canonical data model intentionally abstracts away marketplace idiosyncrasies. When data flows outbound, transformation rules map canonical attributes to each channel's required and recommended fields. Mappings are versioned alongside schemas, so when a marketplace updates its taxonomy or adds mandatory attributes—like Walmart Item Spec 5.0—you update the mapping layer, not your upstream PIM. This keeps your core product data stable while giving you the flexibility to meet evolving retailer requirements across Amazon, Walmart, Shopify, eBay, Etsy, and beyond.
Catch mapping and validation errors before they reach the marketplace. The validator checks attribute coverage against the target channel's spec, flags missing required fields, and provides direct links to fix each issue.
item_weight errorRequired attribute missing. Walmart Item Spec 5.0 mandates item_weight for category 'Electronics > Audio'.
main_image errorImage resolution below minimum. Amazon requires at least 1000x1000px for the main product image.
bullet_points warningOnly 3 of 5 bullet points populated. Filling all 5 improves search visibility on Amazon.
brand passAttribute mapped and validated. Value: 'TechFlow Audio'.
upc passValid UPC-A format. Checksum verified.
Choose target channel: Amazon, Walmart, Shopify, eBay, or Etsy.
Navigate the marketplace's product taxonomy to find your category path.
Review required and recommended attributes. Auto-mapping fills canonical matches.
Run pre-submission validation. Fix errors with jump-to-field links. Export mapping.
Walmart Item Spec 5.0 compliance is handled through dedicated mapping templates that track Walmart's latest attribute requirements, category taxonomy updates, and validation rules. When Walmart updates their spec, 24.online publishes updated mapping versions within 48 hours—no changes needed to your canonical product data.
24.online provides a full-featured developer hub built for PIM integration API workflows and marketplace integration API requirements. Unlike platforms that limit programmatic access to order and fulfillment endpoints, 24.online exposes the complete product and listing operations layer—giving your engineering team direct control over catalog management, content optimization, and AI agent orchestration through well-documented REST API and GraphQL API endpoints backed by a downloadable OpenAPI spec.
/v1/products — List all products with pagination & filters/v1/products — Create a new product record/v1/listings/{id} — Update listing content on marketplace/v1/optimization/artifacts/{taskId} — Retrieve AI-generated optimization artifacts/v1/agent/tasks — Trigger an agent optimization job/v1/analytics/quality-scores — Query Listing Quality Scores & conversion metricsOAuth 2.0 authorization code flow for marketplace connections. Bearer token authentication for platform API access. All tokens are short-lived with automatic refresh.
Subscribe to job.completed, job.failed, listing.updated, optimization.ready, and 20+ other events. Payloads include full resource snapshots and change diffs.
Canonical schemas for Product, Variant, Listing, MediaAsset, OptimizationTask, and Agent Artifact. All schemas are available in the downloadable OpenAPI 3.0 spec.
Read and write access to products, variants, listings, media assets, marketplace mappings, and optimization tasks. Programmatically create records, push content to marketplaces, retrieve AI-generated artifacts, and query analytics.
Trigger optimization jobs—content generation, image enhancement, competitive analysis—and poll or subscribe for completion. Each task returns structured artifacts ready for review or automated application.
Standard HTTP status codes with structured JSON error payloads. Every response includes a machine-readable code, human-readable message, and contextual details. Validation errors return field-level specifics.
Rate limits enforced per credential, varying by plan tier. Retry-After headers and backoff intervals included. Partial failures in bulk requests reported per-item for targeted retries.
A complete OpenAPI 3.0 specification is available for download, enabling automatic SDK generation, contract testing, and integration with tools like Postman, Insomnia, or your internal API gateway. The specification is versioned alongside the API and updated with each release.
The developer hub includes an interactive API explorer with endpoint search, request builder, and live sandbox execution. Tabs for Auth, Webhooks, and Schemas provide quick navigation to authentication flows, event subscriptions, and canonical data models. All endpoint documentation is rendered as indexable HTML with defined anchor IDs, so your team can link directly to specific operations in tickets, design docs, or Slack threads.
24.online implements token-based authentication across two layers: marketplace connectivity and platform access. No seller passwords are stored—ever. Marketplace accounts connect via official OAuth 2.0 flows, while access to the 24.online API and dashboard is governed by role-based access control with granular permission scopes.
Connecting a seller account follows the OAuth 2.0 authorization code flow native to each marketplace. Amazon integrates via Login with Amazon for SP-API credentials; Walmart and eBay use their respective OAuth 2.0 implementations. 24.online stores only the resulting access and refresh tokens, never raw credentials. Token refresh is handled automatically, and revocation is immediate when a seller disconnects.
This approach aligns with ecosystem standards and ensures your security and compliance teams face no surprises during vendor review. Each marketplace connection requests only the scopes required for the features you enable—no over-permissioning, no hidden access.
API credentials and user accounts are governed by role-based access control. Predefined roles (Admin, Editor, Analyst, Viewer) map to permission sets covering catalog write, listing publish, analytics read, agent task execution, and settings management. Custom roles can combine permissions to match your organizational structure.
Each permission scope is documented with a plain-language description of what it grants and example API calls that require it. The principle of least privilege is enforced: tokens are issued with only the scopes explicitly requested and approved. Audit logs capture every scope grant and revocation for compliance review.
A visual authentication flow diagram illustrates the complete sequence—from initial authorization redirect through token issuance and refresh—for both marketplace OAuth and platform API access. The diagram is provided as an SVG with an accompanying text description of each step, ensuring accessibility and enabling inline documentation in your architecture diagrams.
The scope reference table lists every available permission, its effect, and the roles that include it by default. Filtering by keyword or category helps security teams quickly audit what a given credential can access.
Default Roles
Default Roles
Default Roles
Default Roles
Default Roles
Default Roles
Enterprise catalogs demand bulk API operations that scale to tens of thousands of SKUs without blocking or data corruption. 24.online processes large-scale changes through async jobs with built-in idempotency, safe retries, and transparent rate limiting—so your integration survives network failures, downstream throttling, and partial errors without duplicating work or losing state.
Any operation affecting multiple records—bulk content updates, mass image regeneration, catalog-wide optimization runs—executes as an asynchronous job. When you submit a bulk request, the API immediately returns a job ID and status endpoint. Your integration can poll for progress or subscribe to webhook events for completion, failure, or partial-success notifications.
Each job tracks per-item status: succeeded, failed, or skipped with reason. Partial failures do not roll back successful items; instead, the job report provides a downloadable manifest of what succeeded and what needs retry. This model prevents all-or-nothing brittleness and gives your ops team clear remediation paths.
Every mutating endpoint accepts an Idempotency-Key header. When a request is retried with the same key, the API returns the original response without re-executing the operation. Keys are valid for 24 hours, covering typical retry windows for network instability or client crashes.
This design means your integration can implement aggressive retry logic—exponential backoff, circuit breakers, queue-based replay—without risking duplicate listings, double content pushes, or inconsistent state. Combined with per-item job tracking, idempotency guarantees that recovery from any failure is deterministic and auditable.
Rate limits protect both your account and downstream marketplace APIs. When limits are approached, response headers signal remaining quota and reset timing. When limits are exceeded, the API returns a 429 status with a Retry-After value calibrated to actual recovery time—not a generic guess.
For sustained high-volume workloads, the job queue automatically manages backpressure against marketplace rate limits. Jobs are throttled at the platform layer so your integration never needs to implement per-marketplace pacing logic. Throughput scales with your plan tier; enterprise accounts receive dedicated capacity and priority queue access.
The Job Monitor interface provides real-time visibility into every running and completed job. Each job appears as a card with status, progress percentage, start and end timestamps, item counts, and a link to detailed logs. Filters let you narrow by job type, date range, status, or affected marketplace.
Job run pages have stable, permanent URLs—ideal for linking in incident reports, Slack threads, or Jira tickets. Logs include request payloads, per-item outcomes, downstream API responses, and retry history. For compliance and debugging, all job data is retained according to your configured retention policy and exportable in JSON or CSV.
job-38291 Completedjob-38292 Runningjob-38290 Completed24.online provides a comprehensive events API and webhooks infrastructure designed for event-driven integration with your PIM/PXM stack. Our event catalog covers the full lifecycle of catalog, listing, pricing, inventory, review, and job data—giving your systems real-time sync capabilities without constant polling. Webhooks accelerate your integration, but they're not the only mechanism: we pair them with reconciliation endpoints and batch sync to ensure your data stays consistent even when networks fail.
product.createdFired when a new product is created in your PIM and synced to 24.online.
product.updatedTriggered on any product attribute change—title, description, images, or metadata.
product.deletedEmitted when a product is removed from the managed catalog.
listing.publishedMarketplace confirmed the listing is live and visible to buyers.
listing.updatedListing content or status changed on the marketplace side.
listing.suppressedMarketplace suppressed the listing due to policy or quality issues.
price.changedPrice update pushed from your system to the managed listing.
price.alertThreshold-based alert when competitor or marketplace price drifts beyond configured bounds.
inventory.adjustedStock level change synced from your WMS or ERP.
inventory.lowStock fell below the configured low-inventory threshold.
review.receivedNew buyer review posted on the marketplace listing.
review.flaggedReview flagged for sentiment analysis or response action.
job.completedAsync optimization or content generation job finished successfully.
job.failedAsync job failed after all internal retries. Manual review recommended.
{
"event_type": "listing.published",
"event_id": "evt_01HX7K3M9Q2V",
"version": "2024-06-01",
"timestamp": "2024-12-15T09:32:18.442Z",
"idempotency_key": "listing.published:sku-4829:1734256338442",
"entity": {
"id": "lst_8xK2mP",
"sku": "SKU-4829",
"marketplace": "amazon",
"status": "active"
},
"delta": {
"status": {
"from": "pending",
"to": "active"
}
}
}product.createdFired when a new product is created in your PIM and synced to 24.online.
product.updatedTriggered on any product attribute change—title, description, images, or metadata.
product.deletedEmitted when a product is removed from the managed catalog.
listing.publishedMarketplace confirmed the listing is live and visible to buyers.
listing.updatedListing content or status changed on the marketplace side.
listing.suppressedMarketplace suppressed the listing due to policy or quality issues.
price.changedPrice update pushed from your system to the managed listing.
price.alertThreshold-based alert when competitor or marketplace price drifts beyond configured bounds.
inventory.adjustedStock level change synced from your WMS or ERP.
inventory.lowStock fell below the configured low-inventory threshold.
review.receivedNew buyer review posted on the marketplace listing.
review.flaggedReview flagged for sentiment analysis or response action.
job.completedAsync optimization or content generation job finished successfully.
job.failedAsync job failed after all internal retries. Manual review recommended.
{
"event_type": "listing.published",
"event_id": "evt_01HX7K3M9Q2V",
"version": "2024-06-01",
"timestamp": "2024-12-15T09:32:18.442Z",
"idempotency_key": "listing.published:sku-4829:1734256338442",
"entity": {
"id": "lst_8xK2mP",
"sku": "SKU-4829",
"marketplace": "amazon",
"status": "active"
},
"delta": {
"status": {
"from": "pending",
"to": "active"
}
}
}Every change to a managed entity—product created, listing updated, price changed, inventory adjusted, review received, job completed—generates an event. The source of each event is clearly identified: changes originating from your PIM flow through as inbound events; changes triggered by marketplace responses or 24.online automation appear as outbound events. This distinction matters when you're debugging sync issues or building audit trails.
Our event model follows established patterns in the PIM and e-commerce integration space: create, update, and delete events for products and listings, status-change events for async jobs, and threshold-based alerts for inventory and pricing. Each event includes a stable event type identifier, a versioned schema, and a payload containing the affected entity's current state plus a delta where applicable.
Treat webhooks as an accelerator, not a guarantee. Even major marketplace platforms warn that network failures, rate limits, and transient outages can delay or drop webhook deliveries. Design your integration to handle gaps: use our reconciliation API to periodically verify state, implement idempotent handlers, and never assume a missed webhook means nothing changed. This resilience-first approach is standard guidance across enterprise event-driven architectures.
24.online webhooks operate on an at-least-once delivery model. We guarantee that every event will be delivered at least once, but your endpoint may receive duplicates during retries or recovery scenarios. Your integration must be idempotent by design—processing the same event twice should produce the same result as processing it once.
When your endpoint returns a non-2xx response or times out, we initiate automatic retries with exponential backoff. The retry sequence spans several hours, giving transient issues time to resolve before we mark a delivery as failed. Every delivery attempt is logged and visible in the delivery log UI, so you can trace exactly when and why a webhook succeeded or failed.
Each event includes a deduplication key—a unique identifier combining the event type, entity ID, and timestamp. Use this key to detect and discard duplicates in your processing pipeline. The recommended pattern: acknowledge the webhook immediately (ack fast), persist the event to a local queue, then process asynchronously. This approach prevents timeout failures and isolates your business logic from delivery mechanics.
Webhooks can arrive out of order or with latency spikes during high-volume periods. This isn't a bug—it's an inherent characteristic of distributed event delivery. Build your handlers to compare timestamps, detect stale updates, and reconcile periodically. We expose event timestamps and sequence markers to help you identify drift and trigger corrective sync when needed.
We confirm delivery when your endpoint returns HTTP 2xx within the timeout window. Any other response—or no response—triggers our retry logic. Expect retries with exponential backoff: initial retry within seconds, subsequent attempts spaced progressively further apart, up to a maximum retry window measured in hours. After all retries exhaust, the event is marked failed and visible in your delivery log for manual replay.
Event dispatched to your endpoint
First retry after initial failure
Exponential backoff increases interval
Continued backoff
Extended retry window
Final retry attempt
Event moved to failed; manual replay available
Your endpoint returned 2xx. Event processed successfully.
Delivery failed; automatic retry scheduled. Check delivery log for attempt history.
All retry attempts exhausted. Manual intervention required. Use the replay function to re-send.
Event was manually re-sent from the delivery log or via API.
Every event payload includes an idempotency key. Store processed keys and check incoming events against your record before executing business logic. If the key exists, acknowledge the webhook and skip processing. This simple pattern eliminates duplicate side effects regardless of how many times the same event arrives.
Return HTTP 200 as soon as you've persisted the event to your internal queue. Perform validation, transformation, and downstream updates asynchronously. This separation prevents webhook timeouts from cascading into delivery failures and keeps your retry rate low even during traffic spikes.
Securing your webhook endpoints is a shared responsibility. 24.online provides cryptographic signatures, replay protection mechanisms, secret rotation, and network-level controls. Your implementation must validate these controls and handle edge cases—delayed deliveries, duplicates, and transient failures—without compromising security or reliability.
Every webhook request includes an HMAC-SHA256 signature in the header, computed using your endpoint's signing secret. Before processing any payload, compute the expected signature from the raw request body and compare it to the header value using a constant-time comparison function. Reject any request where signatures don't match. Never log or expose your signing secret; store it in a secrets manager with access controls.
Each webhook includes a timestamp indicating when the event was generated. Reject requests where the timestamp is older than your acceptable window (typically five minutes). This prevents attackers from capturing a valid signed request and replaying it later. Combine timestamp validation with signature verification for defense in depth.
Rotate your signing secret periodically or immediately if you suspect compromise. During rotation, 24.online supports a grace period where both old and new secrets are valid, ensuring zero delivery failures during the transition. Initiate rotation from the webhook settings panel; the UI displays both active secrets until you confirm the switchover.
For environments requiring network-level controls, configure your firewall or load balancer to accept webhook traffic only from 24.online's published IP ranges. We maintain a stable, documented set of egress IPs specifically for webhook delivery. Allowlisting adds a layer of protection but should complement—not replace—signature verification.
All webhook deliveries occur over HTTPS with TLS 1.2 or higher. We validate your endpoint's certificate chain before transmitting any payload. Self-signed certificates are not supported. Ensure your endpoint's certificate is issued by a trusted CA and remains valid; expired or misconfigured certificates will cause delivery failures.
When a webhook arrives, immediately validate the signature and timestamp. If validation passes, persist the event to your internal queue and return HTTP 200. Process the event asynchronously from the queue. This sequence ensures that security checks never block on downstream processing, and transient processing failures don't trigger unnecessary retries. Security and reliability work together when you separate validation from execution.
Connect your identity provider, enforce policy-based permissions, and maintain full audit visibility across your marketplace operations.
Full support for Security Assertion Markup Language 2.0. Integrate with any SAML-compliant identity provider, including Okta, Azure AD, OneLogin, PingFederate, and ADFS. Service provider metadata available for streamlined configuration.
Native OIDC support for modern authentication flows. Connect via authorization code flow with PKCE. Compatible with Google Workspace, Auth0, Keycloak, and any OIDC-certified provider.
Works with leading identity providers:
24.online enforces granular RBAC across all platform functions. Define roles that match your organizational structure—separating marketplace managers, content editors, pricing analysts, and read-only stakeholders. Each role carries explicit permission sets governing catalog access, listing edits, sync operations, and automation controls.
Policy-based permissions extend beyond static roles. Configure conditional access rules based on marketplace scope, brand ownership, geographic region, or SKU category. Restrict autopilot execution to specific user groups or require multi-party approval for production pushes.
Transform identity provider claims into platform roles automatically. No manual role assignment after initial configuration.
IdP Attribute
groups: ["ecommerce-admins", "content-team"]24.online Roles
Configure claim mappings during SSO setup. 24.online reads group memberships, department attributes, or custom claims from your IdP assertion and assigns corresponding platform roles at each login. Role changes in your IdP propagate automatically—no separate user management required within 24.online.
Automated user provisioning and deprovisioning via SCIM 2.0 is on our roadmap. Once available, you'll be able to sync user lifecycle events directly from your identity provider—automatically creating accounts when employees join, updating attributes as roles change, and deactivating access upon offboarding. Current SSO implementation handles authentication and role mapping; manual user provisioning is required until SCIM support ships.
Every authentication event, role assignment, and permission check is logged with full context. Audit records capture user identity, source IP, IdP session ID, timestamp, and resulting access decision. Export logs to your SIEM or compliance tooling via API. Session management controls let administrators view active sessions, enforce re-authentication, and revoke access instantly across all connected marketplaces.
Audit logs retained for 12 months by default. Extended retention available on Enterprise plans.
Add 24.online as a new application in your identity provider. Download our SP metadata or manually configure using the ACS URL, Entity ID, and certificate provided in your 24.online admin console under Settings → Security → SSO.
Paste your IdP metadata URL or upload the XML file. 24.online automatically extracts signing certificates, SSO endpoints, and issuer information. For OIDC, provide your discovery URL or manually enter client credentials and endpoints.
Map IdP attributes to 24.online user fields and roles. Specify which claim contains group membership, define the mapping rules between IdP groups and platform roles, and set a default role for users without matching group claims.
Validate your SSO configuration in sandbox environment before enabling for production. The test flow shows exactly which attributes were received, how they mapped to roles, and what permissions the test user would receive.
Activate SSO for your organization. Optionally enforce SSO-only authentication to prevent password-based logins. Existing users are linked automatically by email address on first SSO login.
SSO enforcement is organization-wide. You cannot require SSO for some users while allowing password login for others within the same organization.
Role mapping evaluates at login time. If you update group memberships in your IdP, changes take effect on the user's next authentication.
Service accounts for API access use token-based authentication and are not subject to SSO policies. Manage API credentials separately under Settings → API Keys.
SP-initiated login is supported. IdP-initiated login requires SAML; OIDC connections must use SP-initiated flow.
IdP Claim (Okta):
{"groups": ["24online-marketplace-admin", "24online-content-us"]}24.online Mapping Rule:
24online-marketplace-admin → Marketplace Admin | 24online-content-us → Content Editor (US Region)
IdP Claim (Azure AD):
{"department": "E-Commerce Operations", "jobTitle": "Listing Manager"}24.online Mapping Rule:
department = "E-Commerce Operations" AND jobTitle contains "Manager" → Listing Manager Role
Our solutions team can walk through your IdP configuration, validate attribute mappings, and ensure your RBAC model aligns with your PIM/PXM governance requirements.
Schedule SSO Configuration Review24.online operates as a data processor under GDPR Article 28, handling your catalog and marketplace data strictly within documented boundaries. Our Data Processing Agreement defines exactly what we process, where we process it, and how long we retain it—giving your legal and security teams the transparency they need during procurement.
24.online processes product catalog data (titles, descriptions, attributes, images, and SKU identifiers), marketplace account tokens, and aggregated performance metrics (sales volume, conversion rates, listing scores). We do not process end-consumer personal data, payment information, or customer PII from your marketplace transactions. Your shoppers' names, addresses, and order details remain on the marketplace platform—never transmitted to or stored within 24.online systems.
Personal data within 24.online is limited to your team's user accounts: email addresses, names, and access roles required for authentication and authorization. No consumer-facing PII crosses into our processing environment. This clear boundary simplifies your data protection impact assessments and keeps 24.online outside the scope of direct consumer data obligations.
The 24.online Data Processing Agreement, structured per GDPR Article 28, establishes our obligations as your processor: lawful processing instructions, confidentiality commitments, security measures, sub-processor disclosure, audit cooperation, and data return or deletion upon contract termination. The DPA is available as a standalone document in our Legal Center—ready for your legal team's review and countersignature.
Catalog and performance data is retained for the duration of your active subscription plus 30 days for technical wind-down. Upon contract termination or explicit request, we delete all customer data from production systems within 30 days and from backups within 90 days. Detailed retention schedules are documented in our DPA Annex.
If you receive an access, rectification, or erasure request related to user accounts managed within 24.online, submit it through your account dashboard or contact our Data Protection team directly. We respond within 72 hours and execute verified deletion or export requests within 30 days—aligned with GDPR timelines and your internal compliance workflows.
Enterprise-grade commitments you can verify, not just promises you have to trust.
24.online maintains a 99.9% monthly uptime commitment for all production API endpoints and syndication services. This target applies to core platform functions including catalog sync, content generation, and marketplace write operations.
Our support SLA defines response and resolution targets by severity. All times are measured from ticket creation to first substantive response during business hours (Monday–Friday, 9 AM–6 PM ET), with 24/7 coverage for Severity 1 incidents on Enterprise plans.
| Severity | Definition | Initial Response | Target Resolution |
|---|---|---|---|
| Severity 1 (Critical) | Production syndication fully blocked; no workaround | 1 hour | 4 hours |
| Severity 2 (High) | Major feature degraded; workaround available | 4 hours | 1 business day |
| Severity 3 (Medium) | Non-critical issue affecting workflow | 8 business hours | 3 business days |
| Severity 4 (Low) | General question or enhancement request | 2 business days | Best effort |
Production syndication fully blocked; no workaround
Major feature degraded; workaround available
Non-critical issue affecting workflow
General question or enhancement request
Submit tickets directly from the 24.online dashboard with automatic context capture.
support@24.online — monitored during business hours; Severity 1 triggers immediate escalation.
Direct channel to your assigned solutions engineer and support pod.
Dedicated hotline for Severity 1 incidents, available 24/7.
If standard support channels do not resolve your issue within SLA targets, use the following escalation path:
Trigger: Initial contact
Trigger: SLA breach or unresolved after 2 interactions
Trigger: Severity 1 unresolved beyond target or repeated Severity 2 issues
Trigger: Business-critical impact requiring architectural intervention
When incidents occur, you get the same information our internal teams see. No vague updates, no delayed disclosure. Our public status page and structured communication cadence keep your architecture and operations teams informed in real time.
Real-time availability for all 24.online services, updated automatically and during active incidents.
Subscribe to receive incident notifications via email, SMS, or webhook.
We follow a structured communication protocol for both planned maintenance and unplanned incidents:
On January 15, 2025, from 3:42 PM to 5:18 PM ET, users experienced elevated latency (10–45 seconds above baseline) when calling the content generation API.
A configuration change in our load balancer incorrectly routed traffic to a single availability zone, creating a processing bottleneck.
Traffic routing was corrected and verified across all zones at 5:18 PM ET.
We have implemented automated configuration validation checks and expanded monitoring coverage for traffic distribution anomalies.
Resilient, elastically scalable architecture designed to handle enterprise catalog sizes, peak traffic, and concurrent marketplace sync without degradation.
PIM/PXM platforms must deliver resilient and elastically scalable infrastructure as a baseline expectation—not an afterthought. 24.online is purpose-built for high-volume catalog operations across multiple marketplaces, with architectural patterns that maintain consistent throughput and full observability even under peak load conditions.
Every catalog update flows through a four-stage pipeline engineered for horizontal scaling. Ingest accepts bulk updates from your PIM via API or feed, normalizing payloads against your canonical schema. Normalized records enter a distributed message queue that decouples ingestion speed from downstream processing capacity. Parallel worker pools consume queued tasks, applying transformations, validation, and marketplace-specific mapping. Finally, dedicated marketplace connectors push changes to each channel, respecting per-API rate limits and retry semantics. This architecture ensures that a spike in one stage never cascades into bottlenecks elsewhere.
High-volume catalog sync demands more than a single processing thread. 24.online uses persistent, partitioned queues to buffer incoming changes and distribute work across auto-scaling worker pools. Each worker operates independently, processing batches in parallel without contention. When your catalog refresh triggers 50,000 SKU updates simultaneously, the queue absorbs the load while workers scale out to meet demand—then scale back down once throughput normalizes. This elasticity keeps costs predictable and latency low.
Marketplace APIs enforce strict rate limits, and exceeding them triggers throttling, rejections, or temporary bans. 24.online's marketplace connectors implement adaptive rate limiting: each connector tracks its consumption against the target API's quota, automatically pacing requests to stay within bounds. When limits tighten during marketplace peak hours, the system queues outbound calls and drains them as capacity becomes available. You get maximum throughput without risking API lockouts or failed syncs.
Promotional launches, seasonal catalog expansions, and flash sales create unpredictable traffic spikes. The platform absorbs bursts by expanding queue depth and spinning up additional workers within seconds. Backpressure mechanisms prevent overload by throttling ingestion when downstream capacity is saturated, ensuring graceful degradation rather than dropped updates. Once the peak subsides, resources contract automatically—no manual intervention required.
Enterprise deployments often involve multiple seller accounts, brands, or regional catalogs operating on a shared platform. 24.online's multi-tenant architecture isolates workloads at the queue and worker level, preventing one tenant's bulk operation from starving another's real-time updates. Critically, this isolation extends to observability: per-tenant metrics, logs, and tracing remain fully segmented, giving each team complete visibility into their own throughput, error rates, and sync latency without cross-tenant noise.
Use the interactive load profile estimator to model your specific scenario. Input your catalog size, update frequency, and number of connected marketplaces. The estimator calculates expected queue depth, worker allocation, and per-channel sync cadence based on current platform capacity.
For catalogs exceeding 500,000 SKUs or requiring sub-minute sync intervals across five or more marketplaces, contact our architecture team for a dedicated throughput assessment and custom scaling configuration.
Contact Architecture TeamApproval workflows, audit logging, and policy-enforced guardrails that make autonomous optimization safe for enterprise PIM environments.
24.online operates as an AI agent, not a black box. Every proposed change—whether to a product title, image, or pricing attribute—follows a structured change management lifecycle that integrates with your existing governance requirements. Your team retains full control over what the agent can modify autonomously and what requires human approval, with complete auditability at every stage.
The AI agent analyzes listing performance data, marketplace requirements, and competitive signals, then generates specific recommendations. Each proposal includes the affected SKUs, proposed attribute changes, supporting rationale, and projected impact. Proposals queue for review based on your configured routing rules—by category, marketplace, brand, or change type.
Reviewers see full before-and-after diffs for every proposed modification. They can approve, reject, or edit changes individually or in bulk. For teams requiring multi-level sign-off, 24.online supports sequential approval chains with configurable escalation paths and SLA-based reminders.
Approved changes sync to connected marketplaces through the platform's API integration layer. The system enforces idempotency to prevent duplicate operations and confirms successful application before updating internal records. If a marketplace rejects the change, the agent logs the rejection reason and surfaces it for resolution.
Post-deployment, 24.online tracks performance metrics tied to each change: conversion rate shifts, search ranking movement, and engagement signals. If a change underperforms against defined thresholds, the system can flag the issue or trigger an automatic rollback based on your policy configuration.
Autopilot mode accelerates optimization by letting the AI agent execute routine changes without waiting for manual approval. But autonomy operates strictly within boundaries you define. Every guardrail is explicit, auditable, and modifiable at any time.
Permit autonomous updates to bullet points and keywords while requiring approval for title changes. Lock pricing attributes entirely from AI modification unless a human initiates the workflow.
Allow the agent to apply changes projected to improve listing score by up to 10% without review. Changes exceeding that threshold route automatically to the approval queue.
Enable autopilot for low-risk categories on Amazon US while requiring full review for regulated product categories or newly launched Walmart listings.
Suspend all autonomous changes during peak promotional periods (Prime Day, holiday sales) and require manual approval until the blackout window closes.
Guardrails are not static. Your team can adjust policy constraints as confidence in the AI grows or as business requirements shift—without engineering involvement.
Every action in 24.online—whether initiated by the AI agent, an API call, or a human user—generates an immutable audit record. Logs are queryable, exportable, and designed to support both internal compliance reviews and external audits.
Any change applied through 24.online can be reversed. The rollback function restores the previous attribute state and pushes the reversion to the connected marketplace. The system retains rollback capability for a configurable retention period (default: 30 days) and logs the rollback action as a separate auditable event, preserving the complete change history.
24.online's approval workflows integrate with enterprise identity providers through SSO and respect RBAC permissions inherited from your PIM or IAM system. Audit logs export via API or scheduled feeds to your SIEM, GRC platform, or data warehouse. For organizations with established change advisory board processes, the platform supports webhook triggers to notify external ticketing or workflow systems when high-impact changes enter the queue.
Autonomous AI optimization does not mean uncontrolled AI optimization. 24.online gives your team the velocity of automation with the auditability, approval workflows, and policy guardrails that enterprise PIM governance requires.
Schedule a Governance ReviewThis step-by-step implementation guide covers everything your team needs to integrate 24.online with your existing PIM/PXM stack. Each phase includes defined artifacts, clear ownership, and built-in checkpoints so you can move from technical discovery to production with confidence. Download our Architecture Review Checklist and Security Pack to streamline internal approvals and accelerate your onboarding timeline.
Assess your current catalog architecture, identify data sources, and define integration scope. This phase establishes baseline requirements for marketplace connectivity and surfaces potential blockers before development begins.
Defines which catalogs, marketplaces, and data flows are in scope for the initial rollout.
Pre-built checklist covering API compatibility, authentication requirements, and data residency considerations.
Connect your seller accounts on Amazon, Walmart, Shopify, Etsy, and eBay using OAuth or token-based authorization. 24.online stores only access tokens—never login credentials.
Centralized record of all authorized marketplace accounts with permission levels and token expiration dates.
Includes DPA templates, data flow diagrams, and GDPR compliance documentation for internal security review.
Map your PIM taxonomy to 24.online's canonical data model and configure marketplace-specific transformations. Full support for Walmart Item Spec 5.0 and Amazon flat files included.
Documents field-by-field mapping between your PIM schema, 24.online canonical model, and each target marketplace.
Defines required attributes, value constraints, and fallback logic for incomplete catalog records.
Subscribe to real-time events for listing updates, review alerts, inventory changes, and competitive price shifts. Configure retry policies, signature verification, and IP allowlists for secure delivery.
Lists all active webhook endpoints, event types, retry schedules, and authentication parameters.
Documents how your systems should process each event type, including idempotency and deduplication logic.
Test all integrations in isolated environments before touching production data. Run end-to-end scenarios including bulk imports, content generation, and marketplace sync.
Pre-defined test scenarios covering happy paths, edge cases, and failure recovery for each integration point.
Formal validation record confirming all tests passed before production promotion.
Promote validated configurations to production using controlled rollout. Enable monitoring dashboards and alert thresholds before processing live catalog data.
Step-by-step runbook for production cutover including rollback procedures and escalation contacts.
Defines key metrics, thresholds, and notification channels for ongoing production health.
Transition to steady-state operations with defined SLAs, audit logging, and governance workflows. Enable autopilot features within approved guardrails and establish review cadences for continuous optimization.
Documents response times, severity definitions, and escalation paths for production issues.
Defines approval workflows, audit log retention, RBAC policies, and autopilot boundaries.
A 40-point integration checklist covering API readiness, security requirements, data mapping, and compliance validation. Use it to prepare for your solution architecture review and accelerate internal sign-off.
Complete documentation bundle including data flow diagrams, DPA templates, GDPR processing boundaries, and penetration test summaries. Built for enterprise procurement and InfoSec review cycles.
Answers to the questions architects actually ask during pre-sale — direct, concise, with links to full documentation.
Yes. 24.online is designed to operate as a downstream consumer of your PIM data. You define which system wins per attribute or entity, and our conflict-resolution rules enforce that hierarchy across all connected marketplaces.
We apply configurable precedence rules at the attribute level. You can set your PIM as authoritative for titles and descriptions while letting marketplace-specific fields (like Walmart Item Spec attributes) override locally. Conflict logs are surfaced in the audit trail.
Webhooks retry with exponential backoff — initial retry after 30 seconds, then 1, 5, 15, and 60 minutes, up to 24 hours total. Each delivery includes an idempotency key so you can safely deduplicate.
If retries exhaust, the event moves to a dead-letter queue visible in your dashboard. You can replay failed events manually or poll the Events API to reconcile state. We guarantee at-least-once delivery, not exactly-once.
Every webhook includes an HMAC-SHA256 signature in the header, computed with your secret key. We also support replay protection via timestamp validation and optional IP allowlisting.
Yes. We support SAML 2.0 and OIDC for single sign-on, with automatic user provisioning via SCIM. You can map IdP groups to 24.online roles for centralized access control.
Role-based access control lets you scope permissions by marketplace, brand, or catalog segment. You can create custom roles that restrict users to read-only analytics, content editing, or full autopilot control.
Yes. We provide a pre-signed Data Processing Addendum that covers GDPR, UK GDPR, and standard contractual clauses. We process only the product and seller data you send — no end-consumer PII is stored unless you explicitly include it.
Tokens are encrypted at rest using AES-256 and stored in isolated, SOC 2-audited infrastructure. We never store marketplace seller passwords — only the access tokens you authorize via OAuth.
We offer a 99.9% monthly uptime SLA on our core API and webhook delivery infrastructure. Scheduled maintenance windows are announced 72 hours in advance and excluded from SLA calculations.
Enterprise plans include a dedicated Slack channel with 1-hour response during business hours. All plans have access to our status page, incident postmortems, and a technical support queue with guaranteed 24-hour response.
Our architecture supports catalogs exceeding 10 million SKUs with sustained sync throughput of 50,000 updates per hour per marketplace. Dedicated infrastructure tiers are available for higher volumes.
Yes. Our REST and GraphQL APIs accept bulk payloads up to 10,000 items per request. Bulk jobs run asynchronously with progress callbacks, and every operation is idempotent to prevent duplicate writes.
We version schemas using semantic versioning and maintain backward compatibility for at least 12 months after deprecation notice. Breaking changes are announced via email and changelog, with migration guides published before cutover.
Webhooks deliver JSON payloads following CloudEvents 1.0 spec, with a version field in every envelope. When we release a new event schema, we run both versions in parallel during a migration window.
Yes. Our canonical schema maps natively to Walmart Item Spec 5.0, including required variant grouping, rich media attributes, and compliance flags. We validate payloads before submission to prevent listing rejections.
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Get direct access to our technical documentation pack and schedule a working session with our integration team.
Integration fit assessment for your PIM/PXM stack
Security review readiness checklist
Clear next steps and implementation timeline
Get started with 24.online today — automate your listings, boost visibility, and scale your sales with AI.