Listings at catalog scale
Generate, audit, and optimize hundreds of FMCG cards in a single workflow. Built for big SKU counts, multi-packs, and variant trees that need to stay consistent across every channel.
AI Platform for FMCG and Grocery Sellers
From packaged foods and beverages to household and personal care basics — 24.online generates listings, pack-shots, copy, infographics, and localized content for every marketplace and store you sell on, whether you're a brand, a manufacturer, a distributor, or a private label.
Free plan with starter credits. No credit card required.
FMCG SPECIFICS
Why FMCG Listings Are Different
Food, beverages, and everyday essentials don't play by the same content rules as electronics or fashion. The catalog is bigger, the margins are thinner, the rules are stricter — and the buyer decides in seconds.
Thousands of SKUs at thin margins
A typical FMCG catalog runs into the thousands of variants — flavors, sizes, multi-packs, bundles. You can't afford to hand-craft each card. You need a content engine that scales, not a one-off optimizer.
Your packaging is the photo
Buyers read the brand, weight, flavor, and variant straight off the pack. The pack-shot has to be clean, accurate, and consistent across every SKU — and lifestyle imagery has to put the product in the kitchen, the fridge, or the moment of use.
Compliance is not optional
Allergens, ingredient lists in descending order, nutrition facts, age gates, claim restrictions on supplements and alcohol — every region has its own rulebook. A listing that misses a label requirement gets pulled, not penalized.
Repeat buyers want clarity
Subscribe-and-save and pantry restocks turn on one question: "Am I getting exactly what I got last time?" Pack count, net weight, and variant clarity drive both first-time conversion and lifetime value.
FMCG Capabilities
What 24.online Does for FMCG Sellers
One AI platform that covers every part of an FMCG product card — across categories, marketplaces, and languages.
Pack-shots and food lifestyle photos
Turn a smartphone shot of a bottle, box, or jar into a clean studio pack-shot — or place it on a kitchen counter, in the fridge, or styled with ingredients. No photographer, no studio day.
Copy that names what's in the pack
Titles with the weight, volume, flavor, and pack count buyers search for. Bullets that lead with ingredients, allergens, and use cases. Descriptions tuned for subscribe-and-save shoppers who buy on clarity.
Infographics and A+ content
Visual modules that explain serving size, ingredient highlights, variant comparisons, and how-to-use — ready for Amazon A+, Walmart Enhanced Content, and your own product page.
Localization for every region you ship to
Translate listings into the languages of your target markets, with units (oz / g, fl oz / ml), ingredient names, and standard label phrasing adapted to each country — not just word-for-word translation.
Bulk operations for big catalogs
Batch-generate hundreds of cards, bulk-process pack-shots, bulk-translate, and bulk-publish. The same lift you'd get from a content team, condensed into a few hours of work.
FMCG CATEGORIES
Categories We Cover Inside FMCG & Grocery
Every aisle has its own attributes, visuals, and label rules. Here's how 24.online handles each one.
Organic Whole Grain Penne Pasta — 16 oz, Non-GMO, 8 Servings
✔ Net weight 16 oz (454 g) · 8 servings per container · Ingredients: organic durum wheat semolina
✔ Allergen callout: Contains wheat · Made with 100% USDA-certified organic grain
Pack-shot + AI-generated title and bullets for a shelf-stable food SKU
Packaged Foods
Cereals, pasta, sauces, condiments, canned goods, baking, and dry mixes. Cards lead with net weight, serving count, ingredients in descending order, allergen callouts, and "made with" claims. Pack-shots show all printed sides; lifestyle imagery places the product on a counter, in a pantry, or as a prepared dish with utensils.
Cold-Brew Black Coffee 12-Pack — 11 fl oz Bottles, Unsweetened, 200 mg Caffeine
✔ Volume: 11 fl oz per bottle · 12-pack · Caffeine: 200 mg per serving · 0 g sugar
✔ Calories: 5 per serving · Ready to drink · Refrigerate after opening
AI-generated bottle pack-shot with chilled, in-fridge lifestyle variants
Beverages
Sodas, juices, water, coffee, tea, energy and sports drinks, ready-to-drink. Mandatory attributes: volume, pack count, caffeine content, sugar, calories per serving. Visuals favor condensation, ice, glass-pour shots, and in-fridge lifestyle moments. Multi-packs need clear unit-level imagery, not just the case.
Sea Salt & Vinegar Kettle Chips — 8 oz Bag, Gluten-Free, Party Size
✔ Flavor: Sea Salt & Vinegar · 8 oz bag · Gluten-free · Non-GMO verified
✔ Allergen info: Produced in a facility that handles tree nuts · No artificial flavors
Snack pack-shot with flavor variant grid for a multi-SKU lineup
Snacks & Confectionery
Chips, crackers, cookies, chocolate, candy, granola bars, nuts. Flavor and pack count drive the title; allergen and "free-from" tags drive bullets. Lifestyle shots put the open pack in-hand, on a coffee table, or in a lunchbox — context that signals occasion and audience.
Ultra-Clean Laundry Pods — 42 Count, HE Compatible, Fresh Linen Scent
✔ 42 pods · Up to 42 loads · HE and standard washer compatible · Active: surfactants + enzymes
✔ Safe for colors and whites · Fresh linen scent · Child-safety closure lid
Detergent pack-shot with bullets calling out load count and surface use
Household & Cleaning
Detergents, cleaners, paper goods, disposables, air care. Buyers scan for volume, load count, surface compatibility, and active ingredients. Pack-shots need readable usage instructions and warning panels. Lifestyle imagery shows the product mid-use — counter, sink, laundry, bathroom.
Charcoal & Tea Tree Facial Cleanser — 6.7 fl oz, Paraben-Free, Oily Skin
✔ 6.7 fl oz · Skin type: oily and combination · Key ingredients: activated charcoal, tea tree oil
✔ Paraben-free · Sulfate-free · Fragrance-free · Dermatologist tested
Personal care pack-shot with ingredient-highlight infographic
Personal Care Basics
Toothpaste, soap, shampoo, deodorant, razors, basic skincare. Cards highlight skin or hair type, scent, ingredient highlights ("paraffin-free," "fluoride," "fragrance-free"), and pack size. Visuals split between clean studio pack-shots and bathroom-counter lifestyle scenes.
Organic Sweet Potato & Carrot Puree — Stage 2, 4 oz Pouch, 6+ Months
✔ Stage 2 · Age: 6+ months · USDA Organic · Non-GMO Project Verified
✔ Ingredients: organic sweet potato, organic carrot, water · No preservatives or added sugar
Baby food pack-shot with age-stage badge and ingredient panel callout
Baby Food
Formula, purees, snacks, cereals. The strictest category in FMCG: age stage, ingredient transparency, organic and non-GMO certifications, and warning language are all required. Imagery emphasizes safety, freshness, and trust — never decorative shortcuts.
Grain-Free Chicken & Sweet Potato Dry Dog Food — 28 lb, Adult, All Breeds
✔ Species: Dog · Life stage: Adult · 28 lb bag · Primary protein: deboned chicken
✔ Grain-free · No corn, wheat, or soy · Supports healthy coat and digestion
Pet food pack-shot with lifestyle scene and feeding-guide infographic
Pet Food
Dry food, wet food, treats, supplements. Cards anchor on species, life stage, weight or breed size, protein source, and special diets (grain-free, limited-ingredient, prescription). Lifestyle shots feature the bowl, the bag, and the pet — the product in the routine it's part of.
Vitamin D3 5000 IU Softgels — 360 Count, Supports Bone Health, Non-GMO
✔ 360 softgels · 5000 IU (125 mcg) per serving · Supports bone and immune health*
✔ Non-GMO · Gluten-free · No artificial colors · *This statement has not been evaluated by the FDA
Supplement pack-shot with Supplement Facts callout and compliant bullet copy
Health & Supplements
Vitamins, protein powders, herbal supplements, functional drinks. Claim language is the hardest part — therapeutic claims are off-limits, structure-function claims are tightly worded. 24.online flags risky phrasing and steers copy toward compliant alternatives.
Chicken Tikka Masala with Basmati Rice — 12 oz, Ready to Heat, Refrigerated
✔ 12 oz · Ready to heat: microwave 3 min · Keep refrigerated at 35–40 °F
✔ No artificial preservatives · High protein: 24 g per serving · Best by: see pack date
Refrigerated meal pack-shot with prepared-dish lifestyle variant
Fresh & Refrigerated
Dairy, deli, prepared meals, plant-based alternatives. Short shelf life and cold-chain context shape the listing: pack date, storage instructions, and "ready to heat" guidance. Visuals favor bright, fresh, in-fridge or plated scenes.
Napa Valley Cabernet Sauvignon 2021 — 750 ml, 14.5% ABV, Dry Red Wine
✔ 750 ml · ABV: 14.5% · Origin: Napa Valley, California · Vintage: 2021
✔ Tasting notes: blackcurrant, cedar, vanilla · Must be 21+ to purchase
Wine bottle pack-shot with age-gate badge and tasting-note bullets
Alcohol
Beer, wine, spirits, RTDs. Age-gate compliance, ABV, volume, and country of origin are non-negotiable. Imagery follows category conventions: bottle on a clean surface, glass pour, vineyard or distillery context. Marketing claims are heavily restricted by region.
Subcategory coverage may vary by plan and region. The full list is confirmed with your account manager during onboarding.
Book a demoHOW IT WORKS
How It Works for an FMCG Catalog
A four-step path from your existing catalog to a marketplace-ready set of listings — built for big SKU counts and multi-region rollouts.
01
Bring your catalog
Upload a CSV or Excel file, connect a feed from your PIM or marketplace, or drop in single products and pack photos. Smartphone shots are fine — we'll clean them up later.
02
We read the pack and score the card
AI extracts attributes straight from the packaging — brand, net weight, flavor, variant, ingredients — and rates each existing listing with a Listing Quality Score so you know exactly where to focus.
03
Generate, enhance, localize
Produce titles, bullets, descriptions, A+ content, pack-shots, lifestyle photos, and infographics in bulk. Translate the whole catalog into every market language, with units and label phrasing adapted per region.
04
Publish where you sell
Export to Amazon, Walmart, Instacart, your own store, or back to your PIM — through API, feed, or copy-paste. A pre-publish check flags missing allergens, mismatched units, and risky claims before you hit submit.
01
Bring your catalog
Upload a CSV or Excel file, connect a feed from your PIM or marketplace, or drop in single products and pack photos. Smartphone shots are fine — we'll clean them up later.
02
We read the pack and score the card
AI extracts attributes straight from the packaging — brand, net weight, flavor, variant, ingredients — and rates each existing listing with a Listing Quality Score so you know exactly where to focus.
03
Generate, enhance, localize
Produce titles, bullets, descriptions, A+ content, pack-shots, lifestyle photos, and infographics in bulk. Translate the whole catalog into every market language, with units and label phrasing adapted per region.
04
Publish where you sell
Export to Amazon, Walmart, Instacart, your own store, or back to your PIM — through API, feed, or copy-paste. A pre-publish check flags missing allergens, mismatched units, and risky claims before you hit submit.
Bring your catalog, leave with marketplace-ready listings.
Start with your catalogMarketplaces and Channels We Support for FMCG
Sell to one country or thirty — 24.online speaks the format every channel expects.
Amazon US/CA, Walmart, Target+, Instacart, Kroger, Gopuff, DoorDash
Mercado Libre, Amazon MX/BR, Rappi, Cornershop
Amazon EU (DE/FR/IT/ES/NL/PL/SE), Allegro, Bol, Cdiscount, REWE, Rohlik, Picnic, Getir
Ozon, Wildberries, Yandex Market, Kaspi, Uzum
Noon, Amazon AE/SA, Talabat, Jumia
Shopee, Lazada, Tokopedia, Coupang, Rakuten, JD.com, Tmall
| Global Giants | ||
| Amazon | Walmart | eBay |
| Shopee | Lazada | Mercado Libre |
| Regional Leaders | ||
| Ozon | Wildberries | Allegro |
| Bol | Coupang | Noon |
| Tokopedia | Kaspi | Jumia |
| Quick Commerce | ||
| Instacart | Gopuff | Getir |
| Rappi | Picnic | Rohlik |
| DoorDash | Talabat | |
| Retail Media & D2C | ||
| Kroger | Target+ | REWE |
| Cdiscount | Rakuten | JD.com |
| Tmall | Yandex Market | Uzum |
Coverage of regional quick-commerce platforms is expanding. Confirm specific integrations with your account manager.
Compliance and Listing Rules We Help You Pass
Marketplace rejections and label rule violations are where FMCG launches stall. 24.online builds the most common requirements straight into how listings are generated and reviewed — so the card is closer to compliant before it ever reaches a moderator.
24.online supports compliance preparation. Final responsibility for label accuracy and regulatory adherence stays with the seller.
Built around marketplace requirements
Net weight, serving size, ingredient lists in descending order, and allergen callouts are required across virtually every food and beverage category. 24.online checks that each of these attributes is present in the listing, surfaces missing ones, and pulls them straight from the packaging when available.
Therapeutic and disease-treatment claims are off-limits on food, beverage, and dietary supplement listings in most markets. The platform flags risky phrasing in titles, bullets, and descriptions — and proposes compliant alternatives that keep the marketing intent without the legal exposure.
Marketplaces expect clean, white-background pack-shots showing all printed sides, with the ingredient and nutrition panels readable. 24.online generates the required angles from a single source photo, removes obstructions, and validates that label information stays legible after editing.
Selling into the United States, the EU, the UK, the GCC, or LATAM means matching the region's specific labelling format. 24.online localizes ingredient names, units of measure, allergen language, and standard mandatory phrasing to the destination market — not just the destination language.
Supplement categories on Amazon and other major platforms require Certificates of Analysis, GMP certification, and Transparency or TIC verification. The platform helps prepare the listing content that goes alongside those documents — supplement facts panels, structure-function language, and required disclosures.
Age-gate flags, ABV and volume in titles, prohibition on health claims, and country-specific marketing rules all apply. 24.online steers copy and visuals toward what each marketplace allows in restricted categories, and flags content that won't pass review.
Outcomes for FMCG Brands and Grocery Sellers
What changes when an FMCG team runs its catalog through 24.online.
2 minutes
Per listing, end to end
From pack photo to ready-to-publish card
48 listings
Generated in 2 hours
One operator working in bulk mode
Higher
Listing Quality Score across the catalog
Measured against marketplace scoring criteria, before and after
More
Marketplaces, in less time
Localized variants of the same catalog, ready in parallel
Resources for FMCG Sellers
Playbooks, guides, and tools for the teams running FMCG and grocery catalogs.
Playbook
FMCG Listing Optimization Playbook
A step-by-step framework for getting an FMCG catalog from current state to marketplace-best, covering attributes, photos, copy, and compliance.
Guide
Auditing an FMCG Catalog with Listing Score
How to read a Listing Quality Score, prioritize what to fix first, and run a full catalog audit when you're working with thousands of SKUs.
Guide
Food and Beverage Lifestyle Photos with AI
What makes a food lifestyle shot work — and how to generate consistent in-kitchen, in-fridge, and prepared-dish imagery from a single pack photo.
Playbook
FMCG Listing Optimization Playbook
A step-by-step framework for getting an FMCG catalog from current state to marketplace-best, covering attributes, photos, copy, and compliance.
Guide
Auditing an FMCG Catalog with Listing Score
How to read a Listing Quality Score, prioritize what to fix first, and run a full catalog audit when you're working with thousands of SKUs.
Guide
Food and Beverage Lifestyle Photos with AI
What makes a food lifestyle shot work — and how to generate consistent in-kitchen, in-fridge, and prepared-dish imagery from a single pack photo.
FAQ FOR FMCG & GROCERY SELLERS
Yes. The platform handles dairy, deli, prepared meals, and plant-based alternatives, with attention to pack date, storage instructions, and cold-chain-aware visuals. Channel availability for fresh categories depends on the destination marketplace.
Yes — bulk operations are core to how the platform is built. You can generate, audit, and publish hundreds of cards in a single workflow, and run batch image and translation jobs across the full catalog.
Private label and white-label SKUs are supported the same way as branded ones. You bring the pack art, the attribute set, and the brand tone, and the platform produces consistent titles, bullets, descriptions, and visuals that match your label — not the manufacturer's.
Yes. Localization covers the languages of every supported marketplace, and adapts units of measure (oz / g, fl oz / ml), ingredient names, and standard mandatory label phrasing to the destination market.
The platform builds common FDA and EU label requirements into how cards are generated and reviewed — checking for allergen disclosure, ingredient order, mandatory phrasing, and unit conventions. Final compliance review and regulatory responsibility remain with the seller.
Yes. You can connect a CSV or Excel feed, integrate through API with your PIM or DAM, or pull product data directly from a marketplace seller account. Two-way sync keeps the source of truth where you want it.
Yes — modules for serving size, ingredient highlights, variant comparisons, and how-to-use are generated alongside the core listing, formatted for Amazon A+ Content and Walmart Enhanced Content.
Yes. The platform turns a single smartphone shot of the pack into a clean studio pack-shot, additional angles, and lifestyle scenes — without a photo studio.
The platform runs on credits, with self-service and enterprise plans. High-volume catalogs typically move to enterprise pricing with dedicated bulk capacity and account support.
Supplements are supported, with built-in checks for restricted claims, structure-function language, and the supplement facts panel. Amazon TIC, GMP, and CoA documentation are still handled outside the platform — 24.online prepares the listing content that goes alongside.
Get your FMCG catalog marketplace-ready
Hundreds of cards, in every language, ready for every channel — without rebuilding your content team.
No credit card required. Free credits to start. Cancel anytime.