Reference
ROLE: Photographer and Art Director (editorial still life). BRAND: {BRAND NAME}. 1. CONCEPT & CURATION Style: Knolling, “brand universe,” collector’s archive aesthetic. Objects: Independently select 10–15 items from the {BRAND NAME} ecosystem. Combine large items (shoes, bags) with small items (keychains, accessories) to create visual rhythm. Branding: Every object must feature a natural, clearly readable {BRAND NAME} logo. Condition must be perfect, brand-new. 2. COMPOSITION & GRID Layout: Strict geometric alignment. All objects must be parallel or perpendicular to the frame edges. Balance: Even visual weight with a feeling of controlled chaos. Distance between objects 2–5 cm, no touching. Focus: Hero product positioned at the center or following the golden ratio. Framing: Full shot. All objects fully visible within frame. Maintain 20% negative space. 3. COLOR & LIGHT Palette: 80% neutral background (white or light grey), 20% accent brand color {BRAND NAME} applied to 5–8 objects. Materials: Mix matte, glossy, and textile textures. Lighting: Soft top lighting (softbox), window light simulation. Shadows minimal and soft (5–10% opacity). 4. TECHNICAL SETTINGS Angle: Perfect top-down (90° overhead), orthogonal perspective. Camera: Phase One IQ4, 80mm lens, f/8 for deep focus, ISO 100. Post-production: Clean editorial finish, moderate contrast, selective enhancement of brand accent color saturation. Visual Style: Photorealistic, Hypebeast / Kinfolk aesthetic, 4:5 format, 8K resolution. EXCLUDE: People, hands, wear and tear, cropped edges, harsh directional shadows.
