IDRF FORUM · Dubai 🇦🇪

Q-Com Disruption How Fast delivery Transforms FMCG Essential Sales

The future of FMCG sales is here, and it’s all about speed and technology. This event will highlight how quick-commerce is revolutionizing the FMCG industry, changing the way essentials are bought and sold.

We explored the key drivers behind this trend and how businesses can leverage fast delivery for success.

AGENDA

What was the plan?

Revolutionizing Retail: The Impact of Quick Commerce on FMCG Sales

10:15
Welcome Words
Polina Tubyshkina, Growth Marketing Specialist at 24.online
10:30
Swipe. Tap. Delivered. Inside the GCC’s Q-Commerce Market in 2025
Olga Slinkina, Country Manager at 24.online
10:45
Panel Discussion:  Winning in the Instant Economy: Platform Strategy, Speed & Shopper Experienceuick Caommerce Disruption
Moderator — Mohamed Mordi, Digital Acquisition Lead MENA at Arla
11:15
From F to Q: How Quick Commerce Is Rewriting the FMCG Playbook
Edom Noemi Porn, Regional Digital Commerce Manager at Mondelez International
11:30
Panel Discussion:  Commerce at the Speed of Relevance: KPIs, Personalization & Performance
Moderator: Walid Cherfaoui, Regional Brand Manager at Colgate-Palmolive
12:00
Closing Words. Networking. Coffee Break ☕️

Speakers

Top Experts from Leading Companies will share their experience and ideas on Q-Commerce and the Future of Fast Delivery in FMCG in MENA Region

Mohamed Mordi
Digital Acquisition Lead MENA at Arla
Walid Cherfaoui
Regional Brand Manager at Colgate-Palmolive
Anurudh Sharma
eCommerce Manager
at Perfetti Van Melle
Aditya Deb
E-commerce Performance Marketing Manager at Beiersdorf
Wasim Wahab
Regional eComm Manager
at Haleon (Gulf & Near East)
Alisha Malik
Regional Ecomm Manager
at FrieslandCampina
Prashant Talwar
Shopping, Grocery, Dark stores at Deliveroo
Edom Noemi Porn
Regional Digital Commerce Manager at Mondelez International
Alaa Nasser
Digital Marketing specialist at AGTHIA Group
Olga Slinkina
Country Manager
at 24.online

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Can't wait to see you there on April 17. Don’t miss this opportunity to connect, learn, and prepare your brand for a successful season ahead!

Event organizer — 24.online

We create solutions for merchandising that utilize AI to boost your brand's sales on online platforms. We automate the entire cycle of working with product content, including analytics, content creation, and delivery to online retail.

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