IDRF Conference · JAKARTA 🇮🇩

Yellow Commerce 2025 Where Big Brands Shape the Digital Future

Welcome to the most vibrant E-commerce and Marketing Summit in Indonesia.

Powered by IDRF, in collaboration with AnyMind Group, Softline and Evolve this event brings together top consumer brands, digital innovators, and enablers to unlock what’s next.

🚀 300+ leaders. 100+ brands. 1 unforgettable day.

From workshops and panels to real-world tools and tactics — expect no fluff, only the brightest ideas driving retail forward.

Whether you're leading a billion-rupiah brand or scaling your next big thing, this is your front-row seat to what matters in digital commerce.

🟡 Yellow means action. Yellow means growth. Yellow means now.

AGENDA

What was the plan?

Revolutionizing E-commerce: From AI to Next-Gen Leaders

9:00
Opening Remarks & Welcome Speech
Prokofyev Artem, Co-Founder of IDRF Global
9:05
Developing Future-Ready Digital Talent to Support Indonesia’s E-commerce and Technology Growth
Boni Pudjianto, Head of the Agency for Human Resources Development, Ministry of Communication and Digital Affairs of the Republic of Indonesia
09:20
Panel Discussion #1 on Bahasa 🇮🇩
Bridging the Funnel: How Marketing and E-commerce Can Actually Work Together
Moderator - Rudy Adrian, Ecom Expert ex Astro, Reckitt, Danone
Participants:
Wolga Setyanto, Head of Digital Marketing at Kalbe Nutritionals;
Ponco Satrio, Head of Digital Marketing of Sharp;
Lidyawati Aurelia, Country Manager, AnyMind Group, Indonesia
10:00
From 0 to 2000: How IDRF Became the Growth Engine for Future Ecom Leaders
Artem Prokofyev, Co-Founder of IDRF Global
10:30
Coffee Break + Exploring booths
11:00
From Chat to Checkout: How AI transform WhatsApp into Commerce Channel
William Tunggaldjaja, Founder bitbybit Studio
11:30
AI Content Marketing: How the game has changed for enterprise brands
Ponco Satrio, Head of Digital Marketing of Sharp Indonesia
12:00
Lunch
13:00
Panel discussion #2 on Bahasa 🇮🇩
Channel Strategy Decoded: Winning Across Marketplaces, DTC, Social & Offline
13:45
Future-Proofing Your Indonesian E-commerce Playbook: Mastering AI,
Live Commerce, E-commerce Enablement and the Creator Economy
Tatum Kembara, Managing Director of D2C and E-commerce Enablement, AnyMind Group
14:15
14:45
Coffee Break + Exploring booths
15:00
Panel Discussion #3 on English
From Hypergrowth to Healthy Growth: How AI is Reshaping the Mindset of Indonesia’s Next-Gen eCommerce Leaders
15:45
The Loyalty Lie: Why Points, Apps, and Discounts No Longer Work
16:15
🎁 Closing Remarks & Door Prize

Silver Partners

Bronze Partners

Community Partner

Speakers & panelists

Top Experts from Leading Companies will share their experience and ideas on Yellow Commerce 2025 in Indonesia

Wolga Setyanto
Head of Digital Marketing,
Kalbe Nutritionals
Rudi Adrian
E-commerce expert, Ex Astro, Reckitt, Danone
Andrian Lesmono
Country Cosumer Business Lead at Nvidia
Martio Nainggolan
Head of E-commerce
at PT Kino Indonesia Tbk
Country Manager Indonesia at AnyMind Group
Managing Director, E-commerce Enablement at AnyMind Group
Ponco Satrio
Head of Digital Marketing
at Sharp  Indonesia
Handi Immanuel
Ecommerce Lead at HP Indonesia. Driving HP's Online Growth
Head of Agency for HR Development on Communications & Digital
Andhika H. Panjaitan
Head of Online Sales of Samsung Indonesia
Aldila Septiadi
Chief Financial & Strategy Officer at WorldWhite Enterprise
Founder of bitbybit.Studio,
Co-Founder at AsmaraKu
Lupita Ardhyaningrum
Digital Business Lead at
Danone
Ivan Gorkovenko
Regional Director SEA at 
Softline Group
Artem Prokofyev
Regional Director APAC at 24.online and Co-Founder IDRF
Rifeldo Meiza
Senior eShopper & Content Manager
Beiersdorf

Speakers Behind Previous IDRF Forums

Ecomm Brands Who’ve Already Participated in the IDRF

MEDIA

Global Coverage of IDRF

MEXICO 🇲🇽

IDRF Forum México 2023: Comportamiento del eCommerce en AL

Durante el International Digital Retail Forum, expertos de la industria del comercio electrónico se reunieron para analizar y aprender de las mejores prácticas y desafíos que enfrentó la industria el año pasado.

INDONESIA 🇮🇩

IDRF Forum Jakarta 2023: Marcas-Minoristas Tak Bergantung pada Tenaga Marketing

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KOREA 🇰🇷

24TTL, 한국시장 진출 기념 글로벌 이커머스 트렌드 세미나 개최 2024년 주목해야 하는 글로벌 이커머스 트렌드

3월 21일, 24TTL(한국지사장 최사샤)이 강남 구글캠퍼스에서 ‘International Digital Retail Forum(IDRF)’를 개최했다. 이 포럼은 리테일 디지털 혁신을 논의하며, 기업들이 변화하는 시장에 대응할 전략을 마련하는 자리다.

UAE 🇦🇪

IDRF Forum Dubai 2023: Experts discuss how to win customers in a crowded market

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REVIEWS

What people say about IDRF Forum

PAST EVENTS

Previous IDRF Forums

Every year, we organize around 20 events on average, both online and offline.

LOCATION 🇮🇩

Join the IDRF Forum

Can't wait to see you there on July 17. Don’t miss this opportunity to connect, learn, and prepare your brand for a successful season ahead!

Event organizer 24.online

We create solutions for merchandising that utilize AI to boost your brand's sales on online platforms. We automate the entire cycle of working with product content, including analytics, content creation, and delivery to online retail.

REGISTRATION

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Discover Where Big Brands Shape the Digital Future.
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