IDRF Academy Structure

What You’ll Learn

Explore essential e-commerce strategies with IDRF Academy. Learn to build impactful strategies across platforms, optimize traffic and conversions, enhance customer experience, master innovative digital leadership and communication skills.
Join top industry experts to elevate your digital commerce capabilities.

understanding the major ecomm platforms and relevant strategy
Andhika Panjaitan, Head of Online Sales
at Samsung Electronics Indonesia
How to Harmonize E-retailer VS Marketplace
Zaki Dinul, Ecommerce Professional
Fair share: omnichannel strategy
Viraputeri Setiawan, eCommerce Channel and Development Manager at The Kraft Heinz Company
Affiliate Marketing
Tony Setiawan, Ecommerce Manager at PT. TVMI 
(Toshiba TV & AC Official)
sustainability in digital marketing
Christopher Tanara, E-commerce Manager & Data Analyst at Ezviz Official Store
competitive benchmarking to sharpen your marketing strategy
traffic, conversion, and pricing
Dodi Rinandi, Digital Marketing & Ecomm
Leader at Sika Indonesia
How to Drive Traffic, Conversions & Customer Loyalty on an Eсomm Platforms
Ponco Satrio, Head of Digital Marketing at Sharp Indonesia
Consumer Experience in Digital & Ecommerce
consumer experienge management
Harwindra Yoga, E-commerce & CRM Manager
at PT Campina Ice Cream Industry, Tbk
indonesia's
 social commerce optimization
Chris Cynar Saulinggi, Live Commerce Lead
at Intrepid Asia
Leadership Styles for E-commerce Leaders: Which One Defines You?
Rudy Adrian, Leadership Trainer | ex Astro, Reckitt, Danone, Citibank

Speakers

Meet the visionaries behind Asia’s leading e-commerce strategies — from pricing and omnichannel innovation to consumer experience, digital marketing, and social commerce, these experts share practical tools and insights shaping the future of online retail.

Zaki Dinul
Ecommerce
Professional
Tony Setiawan
Ecomm Manager at PT. TVMI
(Toshiba TV & AC Official)
Meinar Dyan
Senior Head
of Ecommerce at ParagonCorp
Savira Putri
eCommerce Development
Manager at KraftHeinz
Chris Cynar Saulinggi
Live Commerce Lead
at Intrepid Asia
Christopher T.
Ecommerce Manager & Data Analyst at Ezviz Official Store
Andhika Panjaitan
Head of Online Sales
at Samsung Electronics ID
Harwindra Yoga
E-commerce & CRM Manager
at PT Campina Ice Cream Industry, Tbk
Rudy Adrian
Leadership Trainer | ex Astro, Reckitt, Danone, Citibank
Dodi Rinandi
Digital Marketing & Ecomm
Leader at Sika Indonesia
Ponco Satrio
Head of Digital Marketing at Sharp Indonesia
Retail Marketing & Insight Executive at The Body Shop

Speakers Behind Previous IDRF Forums

Ecomm Brands Who’ve Already Participated in the IDRF

MEDIA

Global Coverage of IDRF

MEXICO

IDRF Forum México 2023: Comportamiento del eCommerce en AL

Durante el International Digital Retail Forum, expertos de la industria del comercio electrónico se reunieron para analizar y aprender de las mejores prácticas y desafíos que enfrentó la industria el año pasado.

INDONESIA

IDRF Forum Jakarta 2023: Marcas-Minoristas Tak Bergantung pada Tenaga Marketing

Riset IDRF ungkap pergeseran strategi brand dan retailer dari tenaga penjualan ke pengalaman pelanggan.

KOREA

24TTL, 한국시장 진출 기념 글로벌 이커머스 트렌드 세미나 개최 2024년 주목해야 하는 글로벌 이커머스 트렌드

3월 21일, 24TTL(한국지사장 최사샤)이 강남 구글캠퍼스에서 ‘International Digital Retail Forum(IDRF)’를 개최했다. 이 포럼은 리테일 디지털 혁신을 논의하며, 기업들이 변화하는 시장에 대응할 전략을 마련하는 자리다.

UAE

IDRF Forum Dubai 2023: Experts discuss how to win customers in a crowded market

Navigating the challenges of customer acquisition in saturated markets.

COURSE PREVIEW

Winning in E-commerce Isn’t About Bigger Budgets — It’s About Smarter Strategies

Learn how leading brands like Samsung, Paragon, and Sharp succeed in the most competitive categories — and how you can apply the same tactics.

REVIEWS

What people say about IDRF

Is This Course Right for You?

Each answer corresponds to a certain number of points, from 15 to 20. Answer the 5 questions and see if it will be useful for you

Question 1: Experience

How long have you been working in e-commerce or digital marketing?

Question 2: Platforms (Multiple Choice)

Where are you currently selling or planning to sell?

Question 3: Strategy

How clear is your current sales and marketing strategy?

Question 4: What holds you back? (Multiple choice)

What’s stopping you from growing faster?

Question 5: What do you expect from the course? (Multiple choice)

What are you looking for in this course?

IDRF Academy organizer

We are 24.online. We create solutions for merchandising that utilize AI to boost your brand's sales on online platforms. We automate the entire cycle of working with product content, including analytics, content creation, and delivery to online retail.

PRICING

IDRF Academy is Now Exclusive to IDRF Pro Members

To unlock IDRF Academy, you’ll need an active IDRF Pro subscription. Whether you're an individual professional or a corporate team, IDRF Pro gives you full access to our learning platform, offline events, peer group, and exclusive perks.

Individual IDRF Pro plan
Ideal for individual professionals
🧑💻 Access for up to 1 user
👤 Access to IDRF Academy (12 cources)
📚 Unlimited Access to IDRF Events
🎓 Personal Branding & Visibility
💬 Peer-Led Growth & Support
🎟️ Global Expert Network
Corporate IDRF Pro plan
Best for small corporate teams
🧑💻 Access for up to 5 users
📚 Access to IDRF Academy (12 cources)
🏅 Unlimited Access to IDRF Events
💬 Personal Branding & Visibility
🎟️ Peer-Led Growth & Support
🔖 Global Expert Network
🌐 Company logo on IDRF websites
Partnership Plan
Great for gaining exposure for your product
🎤 Speaker opportunity at offline IDRF events
🎪 Branded booth on the IDRF Conferences
🎥 Video for IDRF Academy
🌟 Access to the IDRF community group
💻 Collaborative webinars with IDRF
Individual Plan
Ideal for individual professionals
IDR 2mln /lifetime
👤 1 user
📚 New course every month
🎓 Course certifications
💬 Alumni WhatsApp group
🎟️ Free entry to 3 offline IDRF events
Corporate Plan
Best for small corporate teams
7mln /lifetime
👤 5 users
📚 New course every month
🏅 Team certifications
📊 Learning analytics dashboard (internal LMS system)
💬 Alumni WhatsApp group
🎟️ Free entry to 3 offline IDRF events
🔖 Special corporate discounts at IDRF Tools Hub
🌐 Company logo on IDRF Academy website
Partnership Plan
Great for gaining exposure for your product
Custom
🎤 Speaker opportunity at offline IDRF events
🎪 Branded booth on the IDRF Conferences
🎥 Video for IDRF Academy
🌟 Access to the IDRF community group
💡 Exclusive offers in IDRF Tools Hub
💻 Collaborative webinars with IDRF club
REGISTRATION

🚀 Secure Your Spot at IDRF Academy!

First 30 participants will get 6 months FREE.
Missed it? Grab 30% off with our Early Bird offer.
Register now — spots are limited.

Thriving Ecommerce Community

Connect with top industry leaders, exchange insights, and stay ahead of trends through our exclusive IDRF events where innovation meets opportunity.